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What is good writing?

by Ann Wright, November 13, 2019

Good writing guide

What is good writing? Well, in 1982, David Ogilvy, the founder of the PR giant, Ogilvy and Mather, sent a memo to his writers, headed How to Write. I recently came across this, and it chimed so well with the points I make to delegates on writing and press release courses, that I decided to […]

Filed Under: General, Public Relations Tagged With: Good writing, Ogilvy & Mather, Writing training

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