If you are producing a lot of videos, whether using a smartphone or a video camera, it is important to be organised, with good content curation, or you’ll find your equipment doesn’t work or vital shots can get lost or be deleted. Here are some tips on how to organise your content curation to make […]
Covid filming precautions
Over the past couple of weeks, we’ve started filming again – after summer spent in pre-production of the videos we’re currently working on. In this new corona-virus world, this means we’ve had to think carefully about how to keep our shoots safe, so I thought it would be worth sharing the Covid filming precautions we […]
Video content: storage best practice
We recently ran our smartphone video training course for a PR agency, who plan to use their skills to create content for clients. One issue which cropped up was how to store the huge quantities of rushes they were likely to film. Here, our Smart Video expert, Paul Curran, gives his top tips: Content is king […]
Seven ways to use a corporate video
Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing. The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication. It […]
DIY video tips: the importance of framing
Given what I do for a living, of course, I’d always recommend using a professional company to film and direct your videos, but in the real world, businesses increasingly shooting and editing films themselves. With the rise of apps like Periscope and Vine, the way films look is evolving and changing so a very polished […]
How to choose a video producer
Video is a fantastic way to promote your company or your cause and to get your message across, whatever the circumstances. But there are literally thousands of video production companies out there, all promising to make great films that will do you proud, so how do you choose? Videos are generally not cheap, so if […]
A testimonial for our video production
It’s always lovely to get nice feedback from your clients, and here is a testimonial for our video production from the multinational chemical manufacturers Solvay. We recently produced two safety videos for them. From start to finish of the process, Ann and her team impressed us with their creative input and efficiency whilst working to […]
Five lessons about video production
We have recently been producing two safety films for a chemical plant in the Midlands – so here are five lessons about video production which we learned during the project. It’s been an extremely enjoyable project. One reason for that is that we had a good team – Sumit Bose as presenter and Vic Marwaha as camera […]
Seven point checklist for video production
You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign. You’ve briefed a video production company and the big day has arrived – the first day of filming. So what can you do to make sure […]
Top 10 tips for choosing a video producer
Shelle Luscombe is a vocalist, freelance presenter, event host and voiceover artist, who recently updated her website and added a new video. She worked with two different production companies, before the second produced a video she was happy with. We are delighted that she has written this guest post with her top tips for choosing […]