We recently ran our smartphone video training course for a PR agency, who plan to use their skills to create content for clients. One issue which cropped up was how to store the huge quantities of rushes they were likely to film. Here, our Smart Video expert, Paul Curran, gives his top tips: Content is king […]
Seven ways to use a corporate video
Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing. The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication. It […]
DIY video tips: the importance of framing
Given what I do for a living, of course, I’d always recommend using a professional company to film and direct your videos, but in the real world, businesses increasingly shooting and editing films themselves. With the rise of apps like Periscope and Vine, the way films look is evolving and changing so a very polished […]
How to choose a video producer
Video is a fantastic way to promote your company or your cause and to get your message across, whatever the circumstances. But there are literally thousands of video production companies out there, all promising to make great films that will do you proud, so how do you choose? Videos are generally not cheap, so if […]
A testimonial for our video production
It’s always lovely to get nice feedback from your clients, and here is a testimonial for our video production from the multinational chemical manufacturers Solvay. We recently produced two safety videos for them. From start to finish of the process, Ann and her team impressed us with their creative input and efficiency whilst working to […]
5 lessons from a recent video production
We have recently been producing two safety films for a chemical plant in the Midlands. It’s been an extremely enjoyable project. One reason for that is that we had a good team – Sumit Bose as presenter and Vic Marwaha as camera operator (plus me as producer/director). And secondly, because the client have made it very […]
Video production: 7 point check list
You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign. You’ve briefed a video production company and the big day has arrived – the first day of filming. So what can you do to make sure […]
Top 10 tips for choosing a video producer
Shelle Luscombe is a vocalist, freelance presenter, event host and voiceover artist, who recently updated her website and added a new video. She worked with two different production companies, before the second produced a video she was happy with. We are delighted that she has written this guest post with her top tips for choosing […]
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