However much you might want to, you can’t ignore social media nowadays. So often, I hear clients say: Oh, I hate Twitter – it’s just celebrity gossip or What if people put negative stuff on our Facebook page? or Isn’t Linked In just for people looking for jobs? or I don’t have time Well yes, […]
Tweet tweet: this week's media training tips
This week’s Twitter tips focussed on how to add a bit of interest and spark to your interviews with journalists: To give memorable interview with a journalist, use accessible language Use interesting analogies and anecdotes to bring media interviews to life Well chosen statistics can be very effective in media interviews, but not too many […]
Tweet tweet: round up of our PR tips
Welcome to our weekly round up of the PR tips we post daily on Twitter. This week, we’re concentrating on how to make a good impression if you want to increase the coverage you get in the media. 1. Some news stories, like big orders and new premises will normally only be interest the trade […]
Tweet tweet: ‘what not to do’ in an interview with a journalist
1. In a media interview, don’t feel obliged to fill any silences; you may say something you regret 2. In a interview with a journalist, don’t forget their name! 3. Never speculate during an interview with a journalist 4. If you’re meeting a journalist for an interview, don’t be late! 5. Before an interview, don’t […]
Tweet tweet: our latest tips about corporate videos
Every day on Twitter, we post a tip. This week’s have been (almost) all about what to do if you’re considering having a corporate video made. If you’re scripting a corporate video, don’t rehash marketing materials, use simple, direct and spare language In any communications, get to the point! Making a corporate video is a […]
Tweet tweet: a round up of the week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, our tips covered your rights as an interviewee. 1. If you’re doing an interview with a journalist, you have […]
Tweet tweet: round up of the week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, it’s all about the best way to build contacts with journalists. Bombarding the media with press releases will make […]
Tweet tweet: round up of the week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, our tips were all about becoming the media’s favourite expert in your field. 1. If you want to be […]
Tweet tweet: round up of this week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, our tips focussed on media training. 1. Good editorial coverage doesn’t just happen. You need to invest time & […]
Tweet tweet: round up of the week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, our tips focussed on presentation skills. If you’re giving a presentation, aim to make eye contact with each […]
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