As you do from time to time, a group of journalist colleagues and I were ruminating the other day about the worst interviews we had seen on TV. The list is endless but we all agreed an outstanding example was Conservative MP Zac Goldsmith being quizzed on Channel 4 News about his election budget. During the 13-minute, finger-wagging […]
Media training dilemma: an untrained interviewee
You are the head of communications in a multinational company. You have a call from a TV newsroom. They want you to put up an expert to talk about an issue in which your company has expertise. It’s a great opportunity to showcase your company, increase your credibility and build your reputation. You don’t want […]
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