It might sound very old fashioned to talk about your “telephone manner” but it matters. Whether you’re operating a switchboard, making sales calls or working in PR, you won’t get far if you don’t know how to communicate well by phone. As a PR professional, how often do you stop and think about what subliminal […]
One golden rules for press officers
Over the past few months, I have been speaking to a very well known national statutory body (which shall remain nameless) about running media relations courses for their press officers. This particular body does not have a great reputation, not does it get a particularly easy ride in the press. My contact at this organisation […]
The Art of Podcasts
This week, Rough House ran our very first Art of Podcasts course. The aim was to help people produce professional, broadcast quality podcasts. It was designed for complete beginners – and none of those who signed up had ever done a podcast before. The course was taught by our lovely team member Gail Downey, who is […]
Why are you doing this interview?
When we’re media training, we put each of our trainees through a series of mock interviews. These might include a range of newspaper interviews, radio interviews and television interviews, depending on which type the trainees are most likely to face. To make it as realistic as possible, the subject of the interviews is always related […]
Help us to help you
Coverage in the media is great way for businesses and organisations to raise their profile and get invaluable publicity. But often they struggle to interest the media in their activities. And then, when they do manage to secure an interview with a reporter, they don’t say any of the things they planned – and it’s […]
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