We are delighted that Ceri-Jane Hackling, Managing Director of Cerub PR, has written such an insightful post about thought leaders. Ceri is an award winning entrepreneur who started Cerub PR in 2003. Cerub PR works with thought leading individuals and companies to raise their profile using traditional, digital & social media. Clients regularly appear on TV, radio, in national newspapers & magazines. […]
Media training experts – five qualities journalists need
Journalists all have their favourite interviewees, the ones they always turn to if they are writing or producing a story about a particular topic. When I worked for the medical magazine Pulse, I used to speak to particular GPs almost on a daily basis, and it would be these that I would then quote in […]
Become the media’s go-to expert in your field
I still have the first contacts book I had as a journalist: a blue Filofax stuffed with names and phone numbers. As well as the usual lists of councillors, fire officers, police officers, MPs and anyone else a local reporter was likely to come into contact with, it also had whole pages dedicated to experts such random […]