First things first: what is a lead time? A lead time is the time between when a newspaper or magazine is ‘put to bed’ and the time of its actual publication. And why should that matter to you? Well if you want to persuade a newspaper or magazine to cover your story it is […]
Five ways Twitter can help you get media coverage
@leonamurray: (BBC Essex): It’s a long shot but is there a chatty #Essex independent bed retailer on Twitter? Looking to talk about King size beds on @sadienine show @BBCWomansHour: If you don’t have a uniform, how do you decide on appropriate workwear? Do you follow a dress code or is there an unwritten set of […]
A 2011 month by month guide to planning when to release news
The start of January is a good time to start planning a schedule for releasing news stories about your business throughout the year. Every editor will say to someone pitching a story ‘what’s the hook’, ‘is there a peg?’, so one of the best ways to catch their attention is to find a way to link your […]
Grabbing an editor's attention
This week, we held our first Practical Media Workshop, organised in conjunction with marketing specialists Jane Heaton Associates. And we had a great day! As well as Jane and myself, we had the expertise of Rough House team member Janet Knight, an experienced features writer and editor who’s worked for both national newspapers and magazines. The […]