This is excruciating, isn’t it? Here is an interviewee who had decided what he wanted to say and was going to deliver that message, no matter what questions were asked. We’ve heard that this was a soundbite interview, so presumably the reason for his parrot-like repetition was that he knew that if he answered the […]
The Secret of the Perfect Soundbite
Soundbites: first of all, what are they? Well, they’re probably the most commonly used type of broadcast interview, and also, one of the trickiest. They’re that short section of interview you hear in a pre-recorded report on either TV or radio, or a short snippet from an interviewee in a radio news bulletin. And they’re […]
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