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Media training video: how to give soundbite interviews

by Ann Wright, May 21, 2014

This is excruciating, isn’t it? Here is an interviewee who had decided what he wanted to say and was going to deliver that message, no matter what questions were asked. We’ve heard that this was a soundbite interview, so presumably the reason for his parrot-like repetition was that he knew that if he answered the […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Ed Miliband, Media Training, Public Relations, Soundbites

The Secret of the Perfect Soundbite

by Ann Wright, December 9, 2010

Mastering the soundbite interview

Soundbites: first of all, what are they? Well, they’re probably the most commonly used type of broadcast interview, and also, one of the trickiest. They’re that short section of interview you hear in a pre-recorded report on either TV or radio, or a short snippet from an interviewee in a radio news bulletin. And they’re […]

Filed Under: All posts, General, Media Training Tagged With: Interviews, Media Training, Radio, Soundbites, Television

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