One of the areas worst affected by the pandemic has been charity fundraising. Which is why when I came upon the idea of using a “Tweetathon” to raise money in the book Unmarketing by Scott Stratten, I wanted to share it. He embarked on a 12-hour Tweetathon raffle to raise money for a child hunger […]
Six time-saving ideas for social media
One issue that comes up time and again when I talk to clients and connections about social media and blogging is time. People – already stretched – don’t have time – especially for something they see as very labour intentive and without tangible, or measurable, benefits. If that’s the case for your business or organisation, […]
Social media: the new business card
What is the first thing you do when you connect with someone new (at least when they are out of sight)? Google them? Look them up on Linked In? And what do you feel if they have no online presence? A bit suspicious? Yes – especially if they are a potential client, a potential supplier […]
How to gain coverage: advice for PR pros from a BBC producer
How should PRs and press offices approach journalists and newsdesks? What is the most effective way of pitching your stories and securing coverage? Those were questions I recently put to a friend who as a producer on the BBC One O’Clock news, is certainly on the receiving end of a lot of pitches from public […]
How to use social media for crisis communications
If you missed my recent speech about how to use social media for crisis communications, you can watch it again here: If your team would like some help in integrating social media to their crisis communications plan, or indeed with how to develop their crisis communications strategy, please do contact us. by
Slideshare: how social media has changed crisis communications
Last week, I gave a talk at a Social Media Summit about how social media has completely changed crisis communications. The disadvantage of it is that problems can escalate into crises extremely quickly. However, if your organisation or business is going through a crisis, you can harness the power of social media to your advantage. […]
Social Media Made Easy
Do you want to promote your business on social media? Do you want to interact better with your customers – and reach new ones? Would you like a blog but don’t have time to write one? Do you want to be seen as an expert in your field? Want to use social media but don’t know […]
Four reasons to engage with social media
However much you might want to, you can’t ignore social media nowadays. So often, I hear clients say: Oh, I hate Twitter – it’s just celebrity gossip or What if people put negative stuff on our Facebook page? or Isn’t Linked In just for people looking for jobs? or I don’t have time Well yes, […]
For the love of copywriting
One of the great things about having a blog is the opportunity it gives me to write regularly. Writing was – and probably remains – my first love. I spent almost a decade in newspapers before moving into television news, and when I did so, the thing I missed most was the writing – TV news scripts […]
6 reasons for using social media in a crisis
At a recent media masterclass with a group of manufacturing executives, one of the liveliest discussions of the day was about social media. Most of those round the table were nervous of their companies embarking on social media. They work in a potentially very controversial sector, which could leave them open to a lot of criticism […]
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