One of the worst things you can do in a media interview is to be rude or insult the person asking the questions. It doesn’t matter who they are and what line they take, you should always be polite and treat them with respect. Failure to do so can have painful consequences, especially when you’re […]
Become the media’s go-to expert in your field
I still have the first contacts book I had as a journalist: a blue Filofax stuffed with names and phone numbers. As well as the usual lists of councillors, fire officers, police officers, MPs and anyone else a local reporter was likely to come into contact with, it also had whole pages dedicated to experts such random […]
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