Last week on the Today programme there were two interviews back to back with medical regulatory bodies concerning the scandal at Stafford Hospital. Jackie Smith, the Chief Executive of the Nursing and Midwifery Council came across as defensive, and the overall impression was that the council was not taking the situation as seriously as it […]
A week’s worth of media training tips from Twitter
A whole bunch more media training tips for people appearing on the radio in this week’s PR tips on Twitter. If you want to be interviewed on the radio, listen to the station’s output & target specific programmes & strands If you perform well as a guest on a radio station, you might be asked […]
Tweet tweet: our tips on doing radio interviews
Here are our Twitter tips, which this week concentrated on radio interviews. 1. In a radio interview, don’t take in paper as it can rustle, or wear jewellery which could jangle 2. If you need notes in a radio interview to remind you of key facts, write them on card 3. Live radio interviews can be […]
Tweet tweet: round up of the week’s Twitter tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. Here’s a round up of this week’s tips: Before a radio interview, listen to the output so you know the programmes […]
Prepare, prepare, prepare – never wing an interview
It’s been highlighted this week that even the most experienced of politicians don’t always get it right in interviews with the media – however smooth and polished they normally sound. The Cabinet Office Minister Francis Maude was doing an interview with Radio Four’s Eddie Mair about the Big Society. One of the questions was how […]
The Secret of the Perfect Soundbite
Soundbites: first of all, what are they? Well, they’re probably the most commonly used type of broadcast interview, and also, one of the trickiest. They’re that short section of interview you hear in a pre-recorded report on either TV or radio, or a short snippet from an interviewee in a radio news bulletin. And they’re […]