If I asked you to name five businesses which had suffered PR hell in the past year, it wouldn’t take you long – Toyota, BP, Hamleys (remember the live reindeer and penguins before Christmas), Sky Sports and BAA all spring to mind. Of course no business can totally prevent disaster striking – after all BAA […]
Five ways Twitter can help you get media coverage
@leonamurray: (BBC Essex): It’s a long shot but is there a chatty #Essex independent bed retailer on Twitter? Looking to talk about King size beds on @sadienine show @BBCWomansHour: If you don’t have a uniform, how do you decide on appropriate workwear? Do you follow a dress code or is there an unwritten set of […]
How to control a press conference
In a previous post, 12 steps to planning a press conference, I talked about the best way to plan a press conference. This post discusses how the panellists can control a press conference to make sure that they gain the positive media coverage. Press conferences can used to present an opinion, launch a report, respond to […]
Become the media’s go-to expert in your field
I still have the first contacts book I had as a journalist: a blue Filofax stuffed with names and phone numbers. As well as the usual lists of councillors, fire officers, police officers, MPs and anyone else a local reporter was likely to come into contact with, it also had whole pages dedicated to experts such random […]
Grabbing an editor's attention
This week, we held our first Practical Media Workshop, organised in conjunction with marketing specialists Jane Heaton Associates. And we had a great day! As well as Jane and myself, we had the expertise of Rough House team member Janet Knight, an experienced features writer and editor who’s worked for both national newspapers and magazines. The […]
Advertising vs Editorial. Which should you choose?
I know I’m always banging on about the best way to get your stories into the media, how to write a press release, how to conduct a good media interview. And you might well be thinking: what’s the point, it’s all a lot of hard work, I’ve got loads of other things to do running […]
An essential check-list for press releases
Current thinking within the PR world seems to be that the trusty old press release is in need of a re-brand, but the fact remains that it’s still a vital tool for PRs and businesses trying to get news out. If companies like Apple and Facebook still use them, then they must still work. As a […]
12 steps to planning a press conference
When I worked on my first paper (many years ago!), my news editor sent me to a press conference given by the Anne Widdicombe – then fearsome now frolicksome. His parting shot was ‘don’t worry, you’ll find out what it’s about when you get there.’ Famous last words. Since I was the only journalist who […]
Why didn't the editor run my story? Here's a clue!
Work for any newspaper, magazine or broadcaster and you soon realise how desperate businesses and organisations are to get their opinions and news covered by the media. The media is overwhelmed with emails, press releases and phone calls. But every day, hundreds end up deleted or in the bin– a wasted opportunity, and a complete […]
Four tips to help spark the interest of media editors
If you want to increase your media coverage – and after all editorial coverage is far more valuable than advertising – then these four tips will increase your chances of interesting an editor in a story. 1. Target your stories The first thing to remember is that what makes a good story for one journalist […]
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