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Bad PR: strong-arm tactics backfire on private US airline

by Graham Fitzgerald, March 13, 2017

JetSmarter logo

Using strong-arm tactics is not the best way to make friends and influence people, especially in the media (are you listening President Trump?). You’ll almost certainly end up with some bad PR. But according to The Verge technology news website that’s exactly what an American start-up called JetSmarter – “Uber for private jets” – tried […]

Filed Under: All posts, General, Public Relations Tagged With: Bad PR, JetSmarter, PR example, Public Relations

How to speak to journalists

by Ann Wright, July 20, 2016

Call from journalists

It might sound very old fashioned to talk about your “telephone manner” but it matters. Whether you’re operating a switchboard, making sales calls or working in PR, you won’t get far if you don’t know how to communicate well by phone. As a PR professional, how often do you stop and think about what subliminal […]

Filed Under: General, Media Training, Public Relations Tagged With: Journalists, PR, Public Relations, Training

Great PR for membership bodies

by Ann Wright, April 17, 2016

Memberwise logo

Evolution or revolution – that’s the theme of this year’s MEMX16, the annual best practice conference dedicated to increased membership value and growth, takes place this Thursday. Speakers come from organisations as diverse as the Association of Accounting technicians to the British Association for Shooting and Conservation, with topics such as “Micro-learning – a new […]

Filed Under: All posts, General, Public Relations Tagged With: Membership organisations, Memberwise, MEMX16, PR for membership bodies, Public Relations

TV coverage: how TV reports work

by Ann Wright, January 20, 2016

How to increase TV coverage

What kind of impact would TV coverage focusing on your issue or campaign have? Especially as nowadays, anything that is on TV is repeated throughout the day on 24 hour news, and is automatically online and on social media too. For so many people gaining TV coverage can seem completely out of reach. If you’re seeking […]

Filed Under: General, Public Relations, Television and Video Production Tagged With: PR, Public Relations, TV coverage

Crisis communications: sample holding statements

by Ann Wright, April 14, 2015

Crisis communications courses

At a recent meeting with a media training client we discussed crisis planning, and particularly the benefits of having a robust crisis communications strategy, with sample holding statements written and ready to go.  This client had recently experienced a crisis. One of the key lessons she learned was the importance of establishing in advance a crisis […]

Filed Under: Crisis Management, General, Public Relations Tagged With: Crisis Communications, Holding Statements, Public Relations

Favourite crisis communications quotes

by Ann Wright, February 25, 2015

Mark Selby - apologise

Here is a collection of our favourite crisis communications quotes: Which of these is your favourite? Do you have any crisis communications quotes to share? We provide a range of crisis communications services, including bespoke courses, facilitating crisis comms planning workshops and working with businesses to create their crisis communications strategy. If you’d like to […]

Filed Under: Crisis Management, General, Public Relations Tagged With: Crisis Communications, Public Relations, Quotes, Reputation management

Press release training: the smartphone test

by Ann Wright, February 7, 2015

Press release training

When we run press release training courses, one of the tests delegates’ releases have to pass is the smartphone test. But what is the smartphone test? Simply that if a journalist received your press release on their phone, would they want to read it, or would they immediately delete it? Nowadays, press releases don’t first […]

Filed Under: General, Public Relations Tagged With: Press release writing, Public Relations

Four benefits of experts giving media interviews

by Ann Wright, October 8, 2014

If you’re a specialist in your field, sharing your expertise in media interviews may seem like a daunting, time-consuming and frustrating activity. Journalists are after all fickle, and may arrange an interview then “stand you down” if another, more important, story comes in. They expect you to be available at the drop of a hat. […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Media interviews, Media Training, Public Relations

Media training video: how to give soundbite interviews

by Ann Wright, May 21, 2014

This is excruciating, isn’t it? Here is an interviewee who had decided what he wanted to say and was going to deliver that message, no matter what questions were asked. We’ve heard that this was a soundbite interview, so presumably the reason for his parrot-like repetition was that he knew that if he answered the […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Ed Miliband, Media Training, Public Relations, Soundbites

Media training tip: Keep it simple – as Einstein said

by Ann Wright, April 10, 2014

‘You mean dumb it down?’ That’s a line we hear a lot during our media training sessions. It’s generally in response to our advice to use simple language during interviews with journalists. My response is generally to quote Einstein. Because dumbing down is most definitely not what we mean. If you want your audience – […]

Filed Under: All posts, Media Training Tagged With: Media Training, Public Relations

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