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The difference between innovation and creativity

by Ann Wright, February 13, 2012

innovation and creativity

Businesses often embark on a PR strategy when they’re launching a new product. But there is more to a success than having an idea of what you think your customers need and then sending out a few press releases to let people know it’s out there. Here, marketing strategist Philippa Varey discusses the differences between creativity and innovation. […]

Filed Under: All posts, Guest posts, Public Relations Tagged With: Oriel Marketing, Philippa Varey, Product launches

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