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The five secrets of successful press releases

by Ann Wright, May 14, 2017

Successful press releases

What are the secrets of successful press releases? Well, for me, there are five simple points which can help give yourself a better chance of a journalist publishing your story. Read our infographic: In summary: Make sure it’s a good story – and not a puff piece. Stories which blatantly aim to increase your sales […]

Filed Under: General, Public Relations Tagged With: Infographics, Press Releases

Writing effective press releases: what’s the story?

by Ann Wright, November 29, 2013

What do you do, if you’re doing all the right things to get coverage – targeting the right newspapers and media outlets, coming up with interesting stories, not bombarding editors with press releases – and the journalists are still not interested? That was the dilemma facing a marketing and PR consultant who recently came to me for […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Media relations course, Press Releases, Public Relations

Tweet tweet: round up of our PR tips

by Ann Wright, February 3, 2012

Welcome to our weekly round up of the PR tips we post daily on Twitter. This week, we’re concentrating on  how to make a good impression if you want to increase the coverage you get in the media. 1. Some news stories, like big orders and new premises will normally only be interest the trade […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Journalists, PR Tips, Press Releases, Twitter

Does your media release have a Twittercue?

by Ann Wright, May 17, 2011

Creative Territory - Twitter ready

In our latest guest posts, from Australian public relations expert Tracey Jones, who runs the Darwin based agency Creative Territory, discussing the importance of including a twittercue in your media releases If you’ve ever played Chinese whispers, you know how easy it is for a simple message to lose its meaning. Sending out a media […]

Filed Under: All posts, Guest posts, Public Relations Tagged With: Creative Territory, Press Releases, Public Relations, Tracey Jones, Twitter, Twittercue

Press Release Masterclasses: the challenge and the opportunity!

by Ann Wright, April 7, 2011

Let me present you with a challenge: To find effective ways to develop and promote stories in the media about the following businesses:  a health products website, an outsourcing sales company, a Harley Street fertility clinic, a parenting coach, an organisation setting standards for vocational qualifications, and a support programme aimed at helping young people fulfill their […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Masterclasses, Press Releases, Public Relations

How to lay out a press release

by Ann Wright, March 25, 2011

How to lay out a press release

At the press release masterclass I ran last week, we looked a large number of press releases – good and bad. One thing was abundantly clear. It is not just the content that is important in how successful it is. The way a press release is laid out has a real bearing on how likely […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: press release training, Press Releases, Public Relations

The problems of gaining media coverage

by Ann Wright, March 1, 2011

Just how difficult is it for a new company to get coverage in the media? We’re delighted that Anna Mason, Managing Director of The Healthy Employee, who previously founded a company called Distance Dieters, has agreed to share her experiences of trying to interest newspapers in stories about her new business – and to provide some […]

Filed Under: All posts, Guest posts, News and Views, Public Relations Tagged With: Anna Mason, Media Relations, Press Releases, Public Relations

An essential check-list for press releases

by Ann Wright, October 18, 2010

Essential checklist for press releases

Current thinking within the PR world seems to be that the trusty old press release is in need of a re-brand, but the fact remains that it’s still a vital tool for PRs and businesses trying to get news out. If companies like Apple and Facebook still use them, then they must still work. As a […]

Filed Under: General, Public Relations Tagged With: Press Releases, Public Relations

Is the press release dead?

by Ann Wright, October 11, 2010

There’s been a lot of discussion among PRs recently on Twitter and in blogs about whether the press release is dead. With so many new means of communication, issuing a press release could make your organisation seem a tad old fashioned – nowadays the word is it’s basically redundant. However, I’m not convinced. Working last week with a client […]

Filed Under: General, News and Views, Public Relations Tagged With: Media Advice, Press Releases

Why didn't the editor run my story? Here's a clue!

by Ann Wright, September 28, 2010

Work for any newspaper, magazine or broadcaster and you soon realise how desperate businesses and organisations are to get their opinions and news covered by the media.  The media is overwhelmed with emails, press releases and phone calls. But every day, hundreds end up deleted or in the bin– a wasted opportunity, and a complete […]

Filed Under: All posts, News and Views, Public Relations Tagged With: Media Advice, Newspapers, Press Releases, Public Relations, Television

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