At the press release masterclass I ran last week, we looked a large number of press releases – good and bad. One thing was abundantly clear. It is not just the content that is important in how successful it is. The way a press release is laid out has a real bearing on how likely […]
Focus on press release training
A few facts for you: a recent survey of 200 journalists, conducted by PWR New Media, found that: 87% of journalists want their press releases by email 79% said they were more likely to cover a story if the press release was sent with high resolution images 91% of journalists said that having easy access to relevant background, biographies, […]