If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
As the Girl Guides say: Be Prepared
When I was in the Girl Guides, the motto was ‘be prepared’. It’s a pretty good one if you’re contemplating any media ‘encounter’ – particularly a press conference. This week, we ran a rehearsal for a press conference that a group of senior executives will be taking part in next month. The idea was that […]
How to control a press conference
In a previous post, 12 steps to planning a press conference, I talked about the best way to plan a press conference. This post discusses how the panellists can control a press conference to make sure that they gain the positive media coverage. Press conferences can used to present an opinion, launch a report, respond to […]
12 steps to planning a press conference
When I worked on my first paper (many years ago!), my news editor sent me to a press conference given by the Anne Widdicombe – then fearsome now frolicksome. His parting shot was ‘don’t worry, you’ll find out what it’s about when you get there.’ Famous last words. Since I was the only journalist who […]