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Why let branding get in the way of a good story?

by Ann Wright, December 9, 2019

Effective press releases

Time and again when I’m teaching PR people how to write effective press releases, I come up against the problem of branding. This is particular an issue for PR agencies, often at the mercy of their clients’ brand guidelines. The problem is that brand guidelines generally don’t take into account the realities that PRs face […]

Filed Under: All posts, Public Relations Tagged With: Effective press releases, PR

PR made easy for SMEs: webinar

by Ann Wright, January 16, 2019

This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]

Filed Under: Media Consultancy, Public Relations Tagged With: Media Strategy, PR, Start Up Richmond

How to handle a press conference: five quick tips

by Ann Wright, July 15, 2018

Press conference microphones

If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]

Filed Under: All posts, Media Consultancy, Media Training, Public Relations Tagged With: Media Training, PR, PR Tips, Press Conferences, Twitter Tips

How to speak to journalists

by Ann Wright, July 20, 2016

Call from journalists

It might sound very old fashioned to talk about your “telephone manner” but it matters. Whether you’re operating a switchboard, making sales calls or working in PR, you won’t get far if you don’t know how to communicate well by phone. As a PR professional, how often do you stop and think about what subliminal […]

Filed Under: General, Media Training, Public Relations Tagged With: Journalists, PR, Public Relations, Training

TV coverage: how TV reports work

by Ann Wright, January 20, 2016

How to increase TV coverage

What kind of impact would TV coverage focusing on your issue or campaign have? Especially as nowadays, anything that is on TV is repeated throughout the day on 24 hour news, and is automatically online and on social media too. For so many people gaining TV coverage can seem completely out of reach. If you’re seeking […]

Filed Under: General, Public Relations, Television and Video Production Tagged With: PR, Public Relations, TV coverage

10 tips for membership bodies to audit PR

by Ann Wright, January 29, 2015

Bojangle Communications logo

At Rough House, we work a lot with membership bodies – we have trained everyone from the Manufacturing Technologies Association to the Joint Council of Qualifications. Our friends at Bojangle Communications also specialise in working with membership organisations, and their founder Lindsey Collumbell has agreed to share her top 10 tips on how they should audit their […]

Filed Under: General, Guest posts, Public Relations Tagged With: Bojangle Communications, Lindsey Collumbell, Membership organisations, PR

Crisis communications quote: One to think about …

by Ann Wright, October 15, 2014

  It is always wise to get crisis and reputation management advice from people who have been there and know what they are talking about. If you would like support with crisis communications strategy, please contact us on 020 8332 6200 or info@roughhouse.co.uk. by

Filed Under: All posts, Crisis Management Tagged With: Crisis Management, PR, Reputation management

Six handy PR tips

by Ann Wright, September 5, 2014

press release writing

Today I’ve pulled some PR tips out of the bag – completely at random – which should help boost the amount of editorial coverage you get in newspapers, TV and on the radio. 1. Journalists love pegs. You are more likely to get more coverage if you link your activities and press releases to an […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: PR, Public Relations

Is your branding good or bad?

by Ann Wright, June 29, 2014

Is your brand being recognised for the right reasons? Is your branding being recognised at all? PR expert Nicky Rudd from Padua Communications explains the different stages of brand recognition. Are you a local business with a recognised brand? When your customers see your logo, what do they expect from you? Do they know it’s you? […]

Filed Under: All posts, Guest posts, Public Relations Tagged With: branding, marketing, Padua Communications, PR

How to gain coverage: advice for PR pros from a BBC producer

by Ann Wright, April 4, 2014

How should PRs and press offices approach journalists and newsdesks? What is the most effective way of pitching your stories and securing coverage? Those were questions I recently put to a friend who as a producer on the BBC One O’Clock news, is certainly on the receiving end of a lot of pitches from public […]

Filed Under: All posts, Public Relations Tagged With: PR, Public Relations, Social Media

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