If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
6 PR tips: how to pitch a story to a journalist
If you have got an idea which you think is perfect for a particular publication or programme, then the likelihood is that sending out a press release isn’t the right approach. As we discussed in last week’s post, if you want to offer to a journalist exclusively, it’s probably better for a PR professional to send […]
Tweet tweet: round up of our PR tips
Welcome to our weekly round up of the PR tips we post daily on Twitter. This week, we’re concentrating on how to make a good impression if you want to increase the coverage you get in the media. 1. Some news stories, like big orders and new premises will normally only be interest the trade […]
Tweet tweet: ‘what not to do’ in an interview with a journalist
1. In a media interview, don’t feel obliged to fill any silences; you may say something you regret 2. In a interview with a journalist, don’t forget their name! 3. Never speculate during an interview with a journalist 4. If you’re meeting a journalist for an interview, don’t be late! 5. Before an interview, don’t […]
Tweet tweet: a round up of the week's PR tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, our tips covered your rights as an interviewee. 1. If you’re doing an interview with a journalist, you have […]
Tweet tweet – our latest PR Tips
Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel might be useful and is media related. Here’s a round up of this week’s tips: 1. If you want to add video to your website, much better to […]
Four tips to help spark the interest of media editors
If you want to increase your media coverage – and after all editorial coverage is far more valuable than advertising – then these four tips will increase your chances of interesting an editor in a story. 1. Target your stories The first thing to remember is that what makes a good story for one journalist […]
Stay in touch: social media