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Is your branding good or bad?

by Ann Wright, June 29, 2014

Is your brand being recognised for the right reasons? Is your branding being recognised at all? PR expert Nicky Rudd from Padua Communications explains the different stages of brand recognition. Are you a local business with a recognised brand? When your customers see your logo, what do they expect from you? Do they know it’s you? […]

Filed Under: All posts, Guest posts, Public Relations Tagged With: branding, marketing, Padua Communications, PR

Crisis Communications: managing reputation in a crisis

by Ann Wright, August 21, 2013

A crisis can hit any business or organisation, of any size and industry, at any time. It doesn’t have to be a rail crash or an oil spill. It may not even be your fault: it may be an ‘act of God’ such as bad weather or illness within your staff, which means you can’t produce […]

Filed Under: All posts, Crisis Management, Public Relations Tagged With: Crisis Communications, managing reputation in a crisis, Padua Communications, Public Relations

How to devise a social media strategy

by Ann Wright, October 3, 2011

Social media is becoming an increasingly important element of any PR and marketing strategy. We’re delighted that PR consultant Nicky Rudd of Padua Communications has agreed to write about how to develop a social media strategy. Let me ask you a few questions. When did you get into social media? Do you like using it? How often […]

Filed Under: All posts, Guest posts, Public Relations, Social Media Tagged With: Nicky Rudd, Padua Communications, PR, Social Media

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