Is your brand being recognised for the right reasons? Is your branding being recognised at all? PR expert Nicky Rudd from Padua Communications explains the different stages of brand recognition. Are you a local business with a recognised brand? When your customers see your logo, what do they expect from you? Do they know it’s you? […]
Crisis communications: how to protect your reputation
This week, I ran a crisis communications workshop on behalf of the Chartered Institute of Marketing with Nicky Rudd of Padua Communications, Managing a Reputation in a Crisis. Inspired by the lovely tea and cake at beautiful RHS Wisley (where we met to plan the course), we decided to use this venue as the subject of […]
Crisis Communications: managing reputation in a crisis
A crisis can hit any business or organisation, of any size and industry, at any time. It doesn’t have to be a rail crash or an oil spill. It may not even be your fault: it may be an ‘act of God’ such as bad weather or illness within your staff, which means you can’t produce […]
How to devise a social media strategy
Social media is becoming an increasingly important element of any PR and marketing strategy. We’re delighted that PR consultant Nicky Rudd of Padua Communications has agreed to write about how to develop a social media strategy. Let me ask you a few questions. When did you get into social media? Do you like using it? How often […]
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