Businesses often embark on a PR strategy when they’re launching a new product. But there is more to a success than having an idea of what you think your customers need and then sending out a few press releases to let people know it’s out there. Here, marketing strategist Philippa Varey discusses the differences between creativity and innovation. […]
Six top tips for dealing with a crisis
Rough House has teamed up with strategy and planning experts Oriel Marketing to provide a full crisis management service, designed to provide organisations with the tools to protect their reputation and minimise disruption to business operations at the most critical times. We’re delighted that Philippa Varey from Oriel has written this article about the potential impact of […]