A couple of months ago, I became involved in a charity mentoring festival organised by the Motivating Mum website in association with International Women’s Day, called Mummy Mentoring Month. As part of it business women were asked to send in blogs – and my blog the Essential Media Toolkit, was one of those published on the site. […]
Straw poll: Do you care about Andy Coulson?
Among other things, last week’s news was dominated by the resignation of Andy Coulson as David Cameron’s Director of Communications. Having worked with him at the beginning of my career, (see Andy Coulson, me and our first job) I’m particularly interested. And it’s an issue that has absorbed journalists and politicians. But I’ve been wondering how […]
A 2011 month by month guide to planning when to release news
The start of January is a good time to start planning a schedule for releasing news stories about your business throughout the year. Every editor will say to someone pitching a story ‘what’s the hook’, ‘is there a peg?’, so one of the best ways to catch their attention is to find a way to link your […]
Andy Coulson, me and our first job
Andy Coulson was already a reporter on the Evening Echo in Basildon when I arrived, way back in 1988. We were both products of the Westminster Press Editorial Training Course – five months of lessons in law, local government, shorthand – and, of course, learning how to write for newspapers. And for both of us, […]
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