It may sound obvious, but when you do a radio or podcast interview, the listener can’t see you. They can’t see your expressions, your body language, your smile or frown, so all they have to judge you on is your voice. And generally, the listener is doing something else. Only part of their brain is […]
Why you should avoid “No Comment” in media interviews
When we’re running media and crisis training, we always advise our clients to avoid saying “no comment”. Here, the experienced tech journalist and media consultant Nick Huber explains why. When your company says “no comment” to the media it can be more revealing than you think – and not in a good way. Based on […]
Radio interviews: an insiders guide
When we discuss radio interviews, we tell media training delegates to remember listeners are usually doing something else, so to capture their attention, you should be particularly expressive, in both language & delivery. Here, our trainer Sarah Deech, shares her insiders guide to radio interviews. So, you’ve been booked for a radio interview. You’ve researched […]
Charity PR: 10 benefits of media training for charities
Often when charities are looking at their PR budgets and considering whether they should include media training, it is regarded as a “nice to have” rather than essential. There are, however, several benefits to putting your senior leaders and experts through a programme of training, some obvious, some not: When your charity has opportunities to […]
12 media training tips from Warren Weeks
We are delighted to share the wisdom of top Canadian media trainer, Warren Weeks, who recently posted his top 12 media training tips on Twitter. Warren has trained thousands of spokespeople over his 26 years as a media trainer. Media interviews can be nerve-wracking. Here are 12 tips to help you overachieve during your next […]
International Chamber of Shipping case study
What is the International Chamber of Shipping? The International Chamber of Shipping (ICS) is the principal international trade association for shipowners and operators. Formed in 1921, it is made up of national shipowners’ associations in the Americas, Asia and Europe whose member companies operate over 80% of the world merchant fleet. What does ICS […]
Media Interview Crib Sheet
A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
Media training: Female experts in short supply
It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews. This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
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