If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
Media training: Female experts in short supply
It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews. This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
Taking control of an interview – planting & seeding
Imagine giving an interview to a journalist, and they ask perfect questions – and you give perfect answers. Every single one gives you an opportunity to show yourself and your organisation in the most positive light, and deliver the key messages you have carefully prepared. How can you achieve this? Well, it’s all about taking […]
Overcoming nerves in media interviews: 8 tips
You are now ready for radio and television interviews. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll be the one in front of […]
Crisis communications: our favourite examples
Very often during our media training and crisis communications courses we play clips of interviews to demonstrate what to do – and what not to do! Here are some of our favourites: All through our courses we emphasise the importance of preparation before any interview. And this is the clip we play to make the […]
Our media training adventure in Geneva
All of last week, we were in Geneva, delivering a series of media training courses for the senior executives in an international organisation. In all, we trained eight people – clocking up five courses and 45 interviews between myself and my lovely colleague Paul Curran. Here is a flavour of our trip. […]
Media training: It’s as easy as ABC
One of the most frequent questions we get asked in our media training courses is how to handle difficult questions. The answer is as simple as ABC. You need to: Acknowledge the question Bridge to your safe ground – the questions you do want to answer Communicate your key messages It’s useful to have a […]
Preparing for a media interview: 6 questions to ask
As I’m sure you know, journalists have the above mantra for the questions they ask: who, what, where, when, why and how. It struck me (in the middle of the night), that these provided a handy guide for media interviews. So here are the six key questions to ask when you are preparing for a media […]
Media training tip: practice makes perfect
This is one piece of advice we always give our media training delegates – you have to practise (or rehearse). You cannot expect to do an important interview off-the-cuff with no thought, no preparation and no practice. Make sure you think about it in advance, know what you want to say, and you PRACTICE. […]
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