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12 media training tips from Warren Weeks

by Ann Wright, March 15, 2022

Warren Weeks

We are delighted to share the wisdom of top Canadian media trainer, Warren Weeks, who recently posted his top 12 media training tips on Twitter. Warren has trained thousands of spokespeople over his 26 years as a media trainer. Media interviews can be nerve-wracking. Here are 12 tips to help you overachieve during your next […]

Filed Under: Media Training Tagged With: Guest post, Media Training, Warren Weeks

International Chamber of Shipping case study

by Ann Wright, October 1, 2020

International Chamber of Shipping logo

What is the International Chamber of Shipping? The International Chamber of Shipping (ICS) is the principal international trade association for shipowners and operators. Formed in 1921, it is made up of national shipowners’ associations in the Americas, Asia and Europe whose member companies operate over 80% of the world merchant fleet.   What does ICS […]

Filed Under: Media Training, Presentation Skills, Rough House Tagged With: International Chamber of Shipping, Media Training, Presentation Training, Rough House case study

Media Interview Crib Sheet

by Ann Wright, May 18, 2020

Media interview cribs sheet

A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]

Filed Under: All posts, Media Training Tagged With: Media interview, Media Training

How to handle a press conference: five quick tips

by Ann Wright, July 15, 2018

Press conference microphones

If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]

Filed Under: All posts, Media Consultancy, Media Training, Public Relations Tagged With: Media Training, PR, PR Tips, Press Conferences, Twitter Tips

Media training: Female experts in short supply

by Graham Fitzgerald, March 8, 2018

It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews.  This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]

Filed Under: All posts, Media Training Tagged With: Female experts, Media Training

TV interview descends into La La La La La Land

by Graham Fitzgerald, February 10, 2017

During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]

Filed Under: General, Media Training Tagged With: Interview examples, Media Training, TV interview

Taking control of an interview – planting & seeding

by Ann Wright, September 18, 2016

Taking control of an interview

Imagine giving an interview to a journalist, and they ask perfect questions – and you give perfect answers. Every single one gives you an opportunity to show yourself and your organisation in the most positive light, and deliver the key messages you have carefully prepared. How can you achieve this? Well, it’s all about taking […]

Filed Under: General, Media Training, Public Relations Tagged With: Interview techniques, Media Training, Taking control of an interview

Overcoming nerves in media interviews: 8 tips

by Ann Wright, May 15, 2016

TV studio nerves

Here we are focusing on overcoming nerves when you do an interview with a journalist. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll […]

Filed Under: General, Media Training, Television and Video Production Tagged With: Interview nerves, Media Training, Overcoming nerves, TV studio

Crisis communications interviews: our favourite examples

by Ann Wright, December 7, 2015

Crisis communications courses

Very often during our training courses we play clips of crisis communications interviews to demonstrate what to do – and what not to do! Here are some of our favourites: All through our courses we emphasise the importance of preparation before any interview. And this is the clip we play to make the point: We […]

Filed Under: Crisis Management, General, Media Training Tagged With: clips, Crisis Communications, Media Training

Our media training adventure in Geneva

by Ann Wright, October 26, 2015

All of last week, we were in Geneva, delivering a series of media training courses for the senior executives in an international organisation. In all, we trained eight people – clocking up five courses and 45 interviews between myself and my lovely colleague Paul Curran. Here is a flavour of our trip.       […]

Filed Under: General, Media Training Tagged With: Geneva, Media Training

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