We are delighted to share the wisdom of top Canadian media trainer, Warren Weeks, who recently posted his top 12 media training tips on Twitter. Warren has trained thousands of spokespeople over his 26 years as a media trainer. Media interviews can be nerve-wracking. Here are 12 tips to help you overachieve during your next […]
International Chamber of Shipping case study
What is the International Chamber of Shipping? The International Chamber of Shipping (ICS) is the principal international trade association for shipowners and operators. Formed in 1921, it is made up of national shipowners’ associations in the Americas, Asia and Europe whose member companies operate over 80% of the world merchant fleet. What does ICS […]
Media Interview Crib Sheet
A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
Media training: Female experts in short supply
It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews. This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
Taking control of an interview – planting & seeding
Imagine giving an interview to a journalist, and they ask perfect questions – and you give perfect answers. Every single one gives you an opportunity to show yourself and your organisation in the most positive light, and deliver the key messages you have carefully prepared. How can you achieve this? Well, it’s all about taking […]
Overcoming nerves in media interviews: 8 tips
Here we are focusing on overcoming nerves when you do an interview with a journalist. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll […]
Crisis communications interviews: our favourite examples
Very often during our training courses we play clips of crisis communications interviews to demonstrate what to do – and what not to do! Here are some of our favourites: All through our courses we emphasise the importance of preparation before any interview. And this is the clip we play to make the point: We […]
Our media training adventure in Geneva
All of last week, we were in Geneva, delivering a series of media training courses for the senior executives in an international organisation. In all, we trained eight people – clocking up five courses and 45 interviews between myself and my lovely colleague Paul Curran. Here is a flavour of our trip. […]
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