Read our infographic for an insight into how we prepare for media training courses. Contact us for more information about our media training courses on 020 8332 6200 or info@roughhouse.co.uk. by
Media training tip: practice makes perfect
This is one piece of advice we always give our media training delegates – you have to practise (or rehearse). You cannot expect to do an important interview off-the-cuff with no thought, no preparation and no practice. Make sure you think about it in advance, know what you want to say, and you PRACTICE. […]
TV interview: Zac Goldsmith vs Jon Snow
As you do from time to time, a group of journalist colleagues and I were ruminating the other day about the worst interviews we had seen on TV. The list is endless but we all agreed an outstanding example was Conservative MP Zac Goldsmith being quizzed on Channel 4 News about his election budget. During the 13-minute, finger-wagging […]
Infographic: How to prepare for a media interview
The key to success in any interview with a journalist is preparation, so read our handy infographic on how to prepare for a media interview. Our media training courses give detailed advice on how to prepare for a media interview, and how to deliver your key messages effectively. Each delegate has the chance to practise a […]
How Google changed journalism & how PRs should react
Paul Curran, who is one of our media training team, was a reporter for the BBC for over 20 years. He has experienced at first hand how the internet has revolutionised the way the media operates. Here he talks about the impact of Google on his working life, and how PR departments – and those doing […]
Media training: 5 new year resolutions for spokespeople
Is it too late to offer up some New Year’s Resolutions? My resolutions are mainly around losing weight, but then I rarely do interviews with the media (and when I do, I try to follow my own advice!). So here are my 5 media training resolutions for anyone in the front line for their organisation, who has […]
Media training: the price of a bad interview
Do you know how you come across in interviews with journalists? Are you arrogant? Are you boring? Are you too flippant? Are you incomprehensible? Because if you are any of these things it could seriously damage your reputation, it could damage your relationship with your stakeholders, and it may even cost you clients. If you […]
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