This is one piece of advice we always give our media training delegates – you have to practise (or rehearse). You cannot expect to do an important interview off-the-cuff with no thought, no preparation and no practice. Make sure you think about it in advance, know what you want to say, and you PRACTICE. […]
TV interview: Zac Goldsmith vs Jon Snow
As you do from time to time, a group of journalist colleagues and I were ruminating the other day about the worst interviews we had seen on TV. The list is endless but we all agreed an outstanding example was Conservative MP Zac Goldsmith being quizzed on Channel 4 News about his election budget. During the 13-minute, finger-wagging […]
Media training infographic: How to prepare for an interview
Our media training courses give more information and advice on how to prepare for interviews, and particularly, how to deliver your key messages effectively. Contact us on 020 8332 6200 or info@roughhouse.co.uk for more information. by
How Google changed journalism & how PRs should react
Paul Curran, who is one of our media training team, was a reporter for the BBC for over 20 years. He has experienced at first hand how the internet has revolutionised the way the media operates. Here he talks about the impact of Google on his working life, and how PR departments – and those doing […]
Media training: 5 new year resolutions for spokespeople
Is it too late to offer up some New Year’s Resolutions? My resolutions are mainly around losing weight, but then I rarely do interviews with the media (and when I do, I try to follow my own advice!). So here are my 5 media training resolutions for anyone in the front line for their organisation, who has […]
Media Savvy, Camera Ready – the courses we ran this week
This week, we ran two courses at the British Geological Survey – Media Savvy, Camera Ready. We put 12 scientists, all at the top of the geological field, through their paces in media interviews. Here are a few of the photos they took of the day: by
Media training: the price of a bad interview
Do you know how you come across in interviews with journalists? Are you arrogant? Are you boring? Are you too flippant? Are you incomprehensible? Because if you are any of these things it could seriously damage your reputation, it could damage your relationship with your stakeholders, and it may even cost you clients. If you […]
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