This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]
A journalist’s guide to PR and media strategy
There is a basic set of questions that every journalist can recite, and which every journalist bases all there interviews on: who, what, where, when and why. Plus, often, a supplementary ‘how’. And it’s not a bad set of questions to contemplate when you’re developing a PR or media strategy. And by that I mean […]
Step-by-step guide to your media strategy
This week, I’ve been working with a client to develop a media strategy, so just wanted to share with you how we go about this. Before we started, I set them the task of working out the three most important ‘key messages’ they wanted the public/potential customers/the media to know and remember about their business. […]
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