There is a basic set of questions that every journalist can recite, and which every journalist bases all there interviews on: who, what, where, when and why. Plus, often, a supplementary ‘how’. And it’s not a bad set of questions to contemplate when you’re developing a PR or media strategy. And by that I mean […]
Step-by-step guide to your media strategy
This week, I’ve been working with a client to develop a media strategy, so just wanted to share with you how we go about this. Before we started, I set them the task of working out the three most important ‘key messages’ they wanted the public/potential customers/the media to know and remember about their business. […]
Stay in touch: social media