If you want to know how to pitch, here are some great PR tips from former journalist and TV producer, Georgia Anderson, who is now a senior digital PR strategist at Novos. 10 tips for PRs from a former journalist, a thread 🧵 — Georgia Anderson (@GAndersonNews) March 2, 2022 1. Timing is everything Emails […]
Top pitching advice
This week, we’re running a media relations refresher for a client, so I decided to canvas the talented, and always helpful, members of the Facebook Freelance PRs group for their top pitching advice. Here are their responses: Vicki Moffatt If newsjacking get your pitch in within 15 mins to Nationals, 1 hour to radio and […]
Off the record: lessons from the Huawei controversy
The government has become embroiled in another unwanted controversy – this time over leaked information about a meeting of the National Security Council. It would appear the Council, which is chaired by the PM and is made up of senior cabinet ministers, is anything but secure after details of their talks were passed on to […]
Media training tips: 7 questions to ask a journalist
The phone rings, and there’s a journalist on the other end. It’s pretty flattering – they want to talk to ME! But also a bit daunting. After all, you don’t want to say the wrong thing and get stitched up. First of all, don’t panic. This is a great opportunity to promote yourself and your […]
Six golden rules to improve your media relations
Earlier this year, we gave you the Six Golden Rules of Media Interviews, so we thought it was about time we followed up with six golden rules to improve your media relations. If you want to raise your profile and increase the coverage you receive in the media, following these golden rules as you create […]
Interviews with journalists: not a conversation
We delivered three media training courses last week (in fact over two days). One was a refresher for a regular client in which we developed and rehearsed key messages to prepare the three spokespeople for interviews with journalists. The other two were for two different clients, with nine trainees in all, none of whom had […]
5 reasons to avoid jargon in media interviews
I like jargon. Let me state that right up front. When I’m talking journalism or TV production there’s nothing I like more than a bit of: “It’ll be a 3 + 1 in the studio plus one person down the line from Washington.” or “We’ll need three incoming feeds, reverse vision and 2-way talkback.” That may […]
Social Media Made Easy
Do you want to promote your business on social media? Do you want to interact better with your customers – and reach new ones? Would you like a blog but don’t have time to write one? Do you want to be seen as an expert in your field? Want to use social media but don’t know […]
For the love of copywriting
One of the great things about having a blog is the opportunity it gives me to write regularly. Writing was – and probably remains – my first love. I spent almost a decade in newspapers before moving into television news, and when I did so, the thing I missed most was the writing – TV news scripts […]
6 PR tips: how to pitch a story to a journalist
If you have got an idea which you think is perfect for a particular publication or programme, then it’s better to offer an exclusive than send a press release. Here’s how to pitch a story to a journalist. But, with journalists receiving 100s a day, how do you make yours stand out? by