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Media interviews: Seven ways to become an expert source

by Ann Wright, January 20, 2022

Media interviews in a TV studio

The growing number of news websites, talk radio and 24 hour news, coupled with an increasingly complex world mean that the appetite for “experts” who can explain issues in simple terms is ever increasing. Once you get on the radar of news organisations, they will call you back again and again for media interviews – […]

Filed Under: All posts, Media Training Tagged With: Expert media training, Media interviews

What to expect if you’re a “presenter’s friend”

by Ann Wright, July 23, 2021

presenter's friend

What can you expect if a TV programme wants you to appear as a “presenter’s friend”, an expert interviewee the presenter can turn to for clarification, analysis or information about an issue? This is what we were asked ahead of a recent training course. The client asked us to help prepare one of their experts […]

Filed Under: Media Training, Television and Video Production Tagged With: Expertise, Media interviews, Presenter's friend

Media training experts – five qualities journalists need

by Ann Wright, November 19, 2014

Female expert in media training session

Journalists all have their favourite interviewees, the ones they always turn to if they are writing or producing a story about a particular topic. When I worked for the medical magazine Pulse, I used to speak to particular GPs almost on a daily basis, and it would be these that I would then quote in […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Experts, Media interviews, Media Training, thought leadership

Infographic: How to prepare for a media interview

by Ann Wright, November 12, 2014

Rough House interview Preparation Infographic

The key to success in any interview with a journalist is preparation, so read our handy infographic on how to prepare for a media interview.  Our media training courses give detailed advice on how to prepare for a media interview, and how to deliver your key messages effectively. Each delegate has the chance to practise a […]

Filed Under: All posts, Media Training Tagged With: How to prepare for an interview, Infographic, Media interviews, Media Training Courses

Four benefits of experts giving media interviews

by Ann Wright, October 8, 2014

If you’re a specialist in your field, sharing your expertise in media interviews may seem like a daunting, time-consuming and frustrating activity. Journalists are after all fickle, and may arrange an interview then “stand you down” if another, more important, story comes in. They expect you to be available at the drop of a hat. […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Media interviews, Media Training, Public Relations

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