What can you expect if a TV programme wants you to appear as a “presenter’s friend”, an expert interviewee the presenter can turn to for clarification, analysis or information about an issue? This is what we were asked ahead of a recent training course. The client asked us to help prepare one of their experts […]
Media training experts – five qualities journalists need
Journalists all have their favourite interviewees, the ones they always turn to if they are writing or producing a story about a particular topic. When I worked for the medical magazine Pulse, I used to speak to particular GPs almost on a daily basis, and it would be these that I would then quote in […]
Infographic: How to prepare for a media interview
The key to success in any interview with a journalist is preparation, so read our handy infographic on how to prepare for a media interview. Our media training courses give detailed advice on how to prepare for a media interview, and how to deliver your key messages effectively. Each delegate has the chance to practise a […]
Four benefits of experts giving media interviews
If you’re a specialist in your field, sharing your expertise in media interviews may seem like a daunting, time-consuming and frustrating activity. Journalists are after all fickle, and may arrange an interview then “stand you down” if another, more important, story comes in. They expect you to be available at the drop of a hat. […]