Have a look at this Slideshare presentation about Rough House. It has details of what we do, who we work with, and how we can “Make the media work for you”. Rough House Overview from Ann Wright We would welcome your feedback. If you would like more information about any of our services, then […]
Guide to how to respond to TV investigations
On Friday, I got a call from a PR friend of mine, asking for my thoughts about a problem facing one of her clients. I thought it might be useful to share her problem, and the advice that I offered. The client had received an email from someone purporting to be from a TV company. In it, […]
Our New Year Resolutions: more production & ever better courses
Well, it’s 2013 and we’re back to work with a vengeance. January is, of course, a time for resolutions, so we thought we ought to make some for Rough House. The company is now into our 15th year – which is pretty amazing – and though we are continuing to combine media training courses, consultancy and […]
Not for profit: increase your influence
How much influence does your organisation have? If you pick up the phone to discuss a key issue with someone in a position of power, do they listen? In fact, have they even heard of your organisation? The unfortunate fact is that if they haven’t, your influence isn’t going to be that great. And if […]
3 successful charities: 3 media strategies
As a charity, how do you reach out to potential donors, volunteers, fundraisers – and indeed users of your services? Are you sure you are using the media to the best advantage? The benefits for charities of being good at media relations are massive. Here are three charities who have done this extremely successfully, by […]
Step-by-step guide to your media strategy
This week, I’ve been working with a client to develop a media strategy, so just wanted to share with you how we go about this. Before we started, I set them the task of working out the three most important ‘key messages’ they wanted the public/potential customers/the media to know and remember about their business. […]
Why should I care about lead times?
First things first: what is a lead time? A lead time is the time between when a newspaper or magazine is ‘put to bed’ and the time of its actual publication. And why should that matter to you? Well if you want to persuade a newspaper or magazine to cover your story it is […]
Five top tips to help you get featured on TV
There’s no doubt about it – TV coverage is fantastic exposure for your business, your event, your organisation. Just look at the viewing figures: Over 4 million people watch the One Show About 1.5 million people watch BBC Breakfast Up to 2 million people watch Loose Women on ITV And even regional TV news programmes […]
How to lay out a press release
At the press release masterclass I ran last week, we looked a large number of press releases – good and bad. One thing was abundantly clear. It is not just the content that is important in how successful it is. The way a press release is laid out has a real bearing on how likely […]
Nine steps to a successful media strategy
In a previous post, I talked about the Essential Media Toolkit that your organisation needs if you want to interest a journalist in a story. But before you even think about contacting editors and journalists to secure coverage, you need to have laid the groundwork and established a media strategy. This is best done with […]
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