Have a look at this Slideshare presentation about Rough House. It has details of what we do, who we work with, and how we can “Make the media work for you”. Rough House Overview from Ann Wright We would welcome your feedback. If you would like more information about any of our services, then […]
TV investigations: how to respond
On Friday, I got a call from a PR friend of mine, asking for my thoughts s one of her clients was the subject of TV investigations. I thought it might be useful to share her problem, and the advice that I offered. The client had received an email from someone purporting to be from a TV company. […]
Our New Year Resolutions: more production & ever better courses
Well, it’s 2013 and we’re back to work with a vengeance. January is, of course, a time for resolutions, so we thought we ought to make some for Rough House. The company is now into our 15th year – which is pretty amazing – and though we are continuing to combine media training courses, consultancy and […]
How can not-for-profits raise their profile?
How much influence does your not-for-profit have? If you call to discuss a key issue with someone in a position of power, have they heard of your organisation? Do they listen? How can not-for-profits raise their profile? Because the unfortunate fact is that if your profile is low, your influence isn’t going to be that great. […]
Media strategies for charities: two successful approaches
As a charity, how do you reach out to potential donors, volunteers, fundraisers – and indeed users of your services? What are the best media strategies for charities to deploy? Are you sure you are using the media to the best advantage? The benefits for charities of being good at media relations are massive. Here […]
Step-by-step guide to your media strategy
This week, I’ve been working with a client to develop a media strategy, so just wanted to share with you how we go about this. Before we started, I set them the task of working out the three most important ‘key messages’ they wanted the public/potential customers/the media to know and remember about their business. […]
Why should I care about lead times?
First things first: what is a lead time? A lead time is the time between when a newspaper or magazine is ‘put to bed’ and the time of its actual publication. And why should that matter to you? Well if you want to persuade a newspaper or magazine to cover your story it is […]
Five top tips to help you get featured on TV
There’s no doubt about it – TV coverage is fantastic exposure for your business, your event, your organisation. Just look at the viewing figures: Over 4 million people watch the One Show About 1.5 million people watch BBC Breakfast Up to 2 million people watch Loose Women on ITV And even regional TV news programmes […]
Nine steps to a successful media strategy
In a previous post, I talked about the Essential Media Toolkit that your organisation needs if you want to interest a journalist in a story. But before you even think about contacting editors and journalists to secure coverage, you need to have laid the groundwork and established a media strategy. This is best done with […]
The Essential Media Toolkit
If one of your aims for 2011 is to boost your organisation’s profile in the media, the temptation is probably to get out there, get going and start telling newspapers and broadcasters how fantastic you are and what great stories you can provide. But if you really want to promote your stories well, and ensure […]
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