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Making the Media Work for You

Making the Media Work for You

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info@roughhouse.co.uk

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New Slideshare: Rough House Media Overview

by Ann Wright, September 25, 2013

Have a look at this Slideshare presentation about Rough House. It has details of what we do, who we work with, and how we can “Make the media work for you”.   Rough House Overview from Ann Wright We would welcome your feedback. If you would like more information about any of our services, then […]

Filed Under: All posts, News and Views Tagged With: Media Consultancy, Rough House Media, Slideshare

TV investigations: how to respond

by Ann Wright, February 3, 2013

On Friday, I got a call from a PR friend of mine, asking for my thoughts s one of her clients was the subject of TV investigations. I thought it might be useful to share her problem, and the advice that I offered. The client had received an email from someone purporting to be from a TV company. […]

Filed Under: All posts, Media Consultancy, News and Views, Television and Video Production Tagged With: Media Consultancy, Television, TV investigations

Our New Year Resolutions: more production & ever better courses

by Ann Wright, January 8, 2013

Well, it’s 2013 and we’re back to work with a vengeance. January is, of course, a time for resolutions, so we thought we ought to make some for Rough House. The company is now into our 15th year – which is pretty amazing – and though we are continuing to combine media training courses, consultancy and […]

Filed Under: Crisis Management, General, Media Consultancy, Media Training, Public Relations, Rough House, Television and Video Production Tagged With: Media Consultancy, Production, Rough House Media

How can not-for-profits raise their profile?

by Ann Wright, April 23, 2012

How much influence does your not-for-profit have? If you call to discuss a key issue with someone in a position of power, have they heard of your organisation? Do they listen? How can not-for-profits raise their profile? Because the unfortunate fact is that if your profile is low, your influence isn’t going to be that great. […]

Filed Under: All posts, Media Consultancy, News and Views, Public Relations Tagged With: Interviews, Media Consultancy, Not for profit, Public Relations

Media strategies for charities: two successful approaches

by Ann Wright, March 18, 2012

As a charity, how do you reach out to potential donors, volunteers, fundraisers – and indeed users of your services? What are the best media strategies for charities to deploy? Are you sure you are using the media to the best advantage? The benefits for charities of being good at media relations are massive. Here […]

Filed Under: All posts, Media Consultancy, News and Views, Public Relations Tagged With: Charity, Comic Relief, Help for Heroes, Kids Company, Media Consultancy, Public Relations

Step-by-step guide to your media strategy

by Ann Wright, September 15, 2011

This week, I’ve been working with a client to develop a media strategy, so just wanted to share with you how we go about this. Before we started, I set them the task of working out the three most important ‘key messages’ they wanted the public/potential customers/the media to know and remember about their business. […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Media Consultancy, Media Strategy

Why should I care about lead times?

by Ann Wright, June 16, 2011

First things first: what is a lead time? A lead time is the time between when a newspaper or magazine is ‘put to bed’ and the time of its actual publication.   And why should that matter to you? Well if you want to persuade a newspaper or magazine to cover your story it is […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Media Consultancy, Newspapers, Public Relations, Story Ideas

Five top tips to help you get featured on TV

by Ann Wright, May 12, 2011

There’s no doubt about it – TV coverage is fantastic exposure for your business, your event, your organisation. Just look at the viewing figures: Over 4 million people watch the One Show About 1.5 million people watch BBC Breakfast Up to 2 million people watch Loose Women on ITV And even regional TV news programmes […]

Filed Under: All posts, Media Consultancy, Public Relations, Television and Video Production Tagged With: Media Consultancy, Public Relations, Television

Nine steps to a successful media strategy

by Ann Wright, March 22, 2011

If you want to interest journalists in stories about your business, you need to have laid the groundwork and established a successful media strategy. This is best done with media consultants or PR experts who can help identify stories, potential outlets and who will provide you with a realistic assessment of how to make your strategy succeed. […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Media Consultancy, Public Relations, Social Media

The Essential Media Toolkit

by Ann Wright, March 7, 2011

If one of your aims for 2011 is to boost your organisation’s profile in the media, the temptation is probably to get out there, get going and start telling newspapers and broadcasters how fantastic you are and what great stories you can provide. But if you really want to promote your stories well, and ensure […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Media Consultancy, Public Relations

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