I know I’m always banging on about the best way to get your stories into the media, how to write a press release, how to conduct a good media interview. And you might well be thinking: what’s the point, it’s all a lot of hard work, I’ve got loads of other things to do running […]
Is the press release dead?
There’s been a lot of discussion among PRs recently on Twitter and in blogs about whether the press release is dead. With so many new means of communication, issuing a press release could make your organisation seem a tad old fashioned – nowadays the word is it’s basically redundant. However, I’m not convinced. Working last week with a client […]
Four steps to giving compelling and successful media interviews
We’ve all seen it on TV and heard it on the radio – the poor interviewee like a rabbit caught in the headlights, looking like all they want to do is escape, the grand inquisitor repeating asking them to just ‘answer the question’. You sometimes wonder why anyone ever agrees to be interviewed. But there […]
Why didn't the editor run my story? Here's a clue!
Work for any newspaper, magazine or broadcaster and you soon realise how desperate businesses and organisations are to get their opinions and news covered by the media. The media is overwhelmed with emails, press releases and phone calls. But every day, hundreds end up deleted or in the bin– a wasted opportunity, and a complete […]
Help! A journalist wants to interview me!
The phone rings, and there’s a journalist on the other end. It’s pretty flattering – they want to talk to ME! But also a bit daunting. After all, you don’t want to say the wrong thing and get stitched up. First of all. Don’t panic! This is a great opportunity to promote yourself and your […]
Five things you should know about print journalists
A lot of people have never met a print journalist – and may never want to – but if one ever calls you and wants to interview you, it’s as well to have a bit of inside knowledge. So here are five things that might help you when speaking to a journalist. 1. If a journalist […]
Three lessons we can all learn from BP
Most people would agree that BP is going through a hard time at the moment. Whatever the reasons behind the catastrophic oil spill in the Gulf, the way the company has handled its public relations has made things far far worse. Every day brings a new own goal and fresh load of criticism in the media.It seems […]
What's the point of doing media interviews?
When politicians are ripped to shreds during interviews by the likes of Jeremy Paxman, and reputations are dragged through the mud by the tabloids, it’s no wonder many people are extremely wary of giving interviews in the media. But there is a very good reason why people agree – editorial coverage is a great free […]
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