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Making the Media Work for You

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Advertising vs Editorial. Which should you choose?

by Ann Wright, October 25, 2010

I know I’m always banging on about the best way to get your stories into the media, how to write a press release, how to conduct a good media interview.  And you might well be thinking: what’s the point, it’s all a lot of hard work, I’ve got loads of other things to do running […]

Filed Under: All posts, Media Consultancy, News and Views, Public Relations Tagged With: Media Advice, Public Relations

Is the press release dead?

by Ann Wright, October 11, 2010

There’s been a lot of discussion among PRs recently on Twitter and in blogs about whether the press release is dead. With so many new means of communication, issuing a press release could make your organisation seem a tad old fashioned – nowadays the word is it’s basically redundant. However, I’m not convinced. Working last week with a client […]

Filed Under: General, News and Views, Public Relations Tagged With: Media Advice, Press Releases

Four steps to giving compelling and successful media interviews

by Ann Wright, October 4, 2010

We’ve all seen it on TV and heard it on the radio – the poor interviewee like a rabbit caught in the headlights, looking like all they want to do is escape, the grand inquisitor repeating asking them to just ‘answer the question’. You sometimes wonder why anyone ever agrees to be interviewed. But there […]

Filed Under: All posts, Media Training Tagged With: Interviews, Media Advice

Why didn't the editor run my story? Here's a clue!

by Ann Wright, September 28, 2010

Work for any newspaper, magazine or broadcaster and you soon realise how desperate businesses and organisations are to get their opinions and news covered by the media.  The media is overwhelmed with emails, press releases and phone calls. But every day, hundreds end up deleted or in the bin– a wasted opportunity, and a complete […]

Filed Under: All posts, News and Views, Public Relations Tagged With: Media Advice, Newspapers, Press Releases, Public Relations, Television

Help! A journalist wants to interview me!

by Ann Wright, September 9, 2010

The phone rings, and there’s a journalist on the other end.  It’s pretty flattering – they want to talk to ME!  But also a bit daunting.   After all, you don’t want to say the wrong thing and get stitched up. First of all. Don’t panic! This is a great opportunity to promote yourself and your […]

Filed Under: All posts, Media Consultancy, Media Training Tagged With: Interviews, Media Advice, Media Training

Five things you should know about print journalists

by Ann Wright, August 26, 2010

A lot of people have never met a print journalist – and may never want to – but if one ever calls you and wants to interview you, it’s as well to have a bit of inside knowledge. So here are five things that might help you when speaking to a journalist. 1. If a journalist […]

Filed Under: All posts, Media Consultancy, Media Training Tagged With: Interviews, Media Advice, Newspapers

Three lessons we can all learn from BP

by Ann Wright, August 11, 2010

Most people would agree that BP is going through a hard time at the moment. Whatever the reasons behind the catastrophic oil spill in the Gulf, the way the company has handled its public relations has made things far far worse.  Every day brings a new own goal and fresh load of criticism in the media.It seems […]

Filed Under: All posts, Crisis Management, Media Consultancy, News and Views, Public Relations Tagged With: Crisis Communications, Media Advice, Media Training

What's the point of doing media interviews?

by Ann Wright, August 9, 2010

When politicians are ripped to shreds during interviews by the likes of Jeremy Paxman, and reputations are dragged through the mud by the tabloids, it’s no wonder many people are extremely wary of giving interviews in the media. But there is a very good reason why people agree – editorial coverage is a great free […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Interviews, Media Advice, Media Training

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