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Targeting your audience

by Ann Wright, September 17, 2012

Do you know who your audience is? When you do an interview with a journalist, you might think the answer to that question is fairly simple. Oh no. The journalist is merely a vessel, a mouthpiece, a conduit. And the questions they ask will be determined by the publication or programme they work for. Through […]

Filed Under: All posts, Media Training Tagged With: Interviews, Key Messages, Media Training

Three dos and don’ts of media interviews

by Ann Wright, August 9, 2011

Dos and don'ts of media interviews

When you do media interviews, it is important to know why you are doing it and what it is you want to say. When you’re preparing your ‘key messages’, it is important to remember not just to learn them, but also to think about how you are going to deliver them. Here are our top […]

Filed Under: All posts, Media Training Tagged With: Interviews, Key Messages, Media Training

The Archers in Crisis

by Ann Wright, August 2, 2011

As a big fan of the Archers, I’ve been listening avidly to the latest drama to engulf Ambridge – the E-coli outbreak at Bridge Farm. For the uninitiated, Bridge Farm is an organic farm which includes a dairy making yogurt and ice-cream. It’s run by Pat and Tony Archer, and employees include the long-suffering Clarrie Grundy. […]

Filed Under: All posts, Crisis Management, News and Views, Public Relations Tagged With: Crisis Management, Key Messages, Public Relations, The Archers

What’s all the fuss about Key Messages?

by Ann Wright, June 28, 2011

People in PR, and people like me who do media training, talk about key messages all the time. ‘What are your key messages?’ ‘Make sure you deliver your key messages.’ ‘Can we just work on your key messages?’ But, big question, what on earth is a key message? And do they really matter? Well, let […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Key Messages, Media Training, Public Relations

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