When you do an interview with a journalist, you might think the answer to that question is fairly simple. Oh no. The journalist is merely a vessel, a mouthpiece, a conduit. Through him or her, you are talking to a potentially far wider audience, the general public. In all your interviews, you need to tailor […]
Three dos and don’ts of media interviews
When you do media interviews, it is important to know why you are doing it and what it is you want to say. When you’re preparing your ‘key messages’, it is important to remember not just to learn them, but also to think about how you are going to deliver them. Here are our top […]
The Archers in Crisis
As a big fan of the Archers, I’ve been listening avidly to the latest drama to engulf Ambridge – the E-coli outbreak at Bridge Farm (for a flavour, click here). For the uninitiated, Bridge Farm is an organic farm which includes a dairy making yogurt and ice-cream. It’s run by Pat and Tony Archer, and employees […]
What’s all the fuss about Key Messages?
People in PR, and people like me who do media training, talk about key messages all the time. ‘What are your key messages?’ ‘Make sure you deliver your key messages.’ ‘Can we just work on your key messages?’ But, big question, what on earth is a key message? And do they really matter? Well, let […]
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