Do you know who your audience is? When you do an interview with a journalist, you might think the answer to that question is fairly simple. Oh no. The journalist is merely a vessel, a mouthpiece, a conduit. And the questions they ask will be determined by the publication or programme they work for. Through […]
Three dos and don’ts of media interviews
by Ann Wright,
The Archers in Crisis
by Ann Wright,
As a big fan of the Archers, I’ve been listening avidly to the latest drama to engulf Ambridge – the E-coli outbreak at Bridge Farm. For the uninitiated, Bridge Farm is an organic farm which includes a dairy making yogurt and ice-cream. It’s run by Pat and Tony Archer, and employees include the long-suffering Clarrie Grundy. […]
What’s all the fuss about Key Messages?
by Ann Wright,
People in PR, and people like me who do media training, talk about key messages all the time. ‘What are your key messages?’ ‘Make sure you deliver your key messages.’ ‘Can we just work on your key messages?’ But, big question, what on earth is a key message? And do they really matter? Well, let […]