It might sound very old fashioned to talk about your “telephone manner” but it matters. Whether you’re operating a switchboard, making sales calls or working in PR, you won’t get far if you don’t know how to communicate well by phone. As a PR professional, how often do you stop and think about what subliminal […]
A week’s worth of media training tips
This week our daily Twitter tips focussed on interviews with journalists – giving some of the advice we offer during our media training sessions. In an interview, if expressing sympathy, avoid the words ‘our thoughts are with’: it’s hackneyed & insincere Why are you doing the i/view? Make sure you know before you start! It […]
Tweet tweet: round up of our PR tips
Welcome to our weekly round up of the PR tips we post daily on Twitter. This week, we’re concentrating on how to make a good impression if you want to increase the coverage you get in the media. 1. Some news stories, like big orders and new premises will normally only be interest the trade […]
9 ways to annoy a journalist
Let’s state right from the start: if you’re giving an interview, it is a bad thing to annoy a journalist. You only have to look at the tabloids to see that anyone who utters the slightest bit of criticism of the newspapers in any way gets a hard time. Basically, if you annoy them, you will […]
6 types of interview question & how to answer them
When journalists are speaking to an interviewee, they’ll ask different types of interview question to get them talking – whether they want to or not! In general, these questions will fall into recognisable categories, and it’s well worth knowing how to identify these, so you can develop techniques to answer them well. 1. Open […]