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What happened when … you met a journalist?

by Ann Wright, January 2, 2015

Rough House Media training - TV interview

When many people think about being interviewed by a journalist, they imagine John Humphries, or the new-style Newsnight with Evan Davies. But the likelihood of anyone appearing on either of those programmes is minimal – most encounters with journalists are far more mundane and far less intimidating. They are much more likely to a chat […]

Filed Under: General, Media Training, Public Relations Tagged With: Interviews, Media Training, Your stories

Six golden rules of successful media interviews

by Ann Wright, May 29, 2013

successful media interviews

What is the secret of successful media interviews? How do you ensure that you make the points you want to – without hesitation, deviation or repetition? (well, maybe strike that last one!) Well, here are our six golden rules of successful media interviews. We give these to our delegates during media training courses. 1. Preparation Never […]

Filed Under: All posts, Media Consultancy, Media Training, Public Relations Tagged With: Interviews, Media Training, Public Relations

Crisis communications radio interviews: good & bad

by Ann Wright, February 11, 2013

Last week on the Today programme there were two interviews back to back with medical regulatory bodies concerning the scandal at Stafford Hospital. Jackie Smith, the Chief Executive of the Nursing and Midwifery Council came across as defensive, and the overall impression was that the council was not taking the situation as seriously as it […]

Filed Under: Crisis Management, General, Media Training, News and Views Tagged With: Crisis Communications, Interviews, Media Training, Public Relations, Radio

Targeting your audience

by Ann Wright, September 17, 2012

Do you know who your audience is? When you do an interview with a journalist, you might think the answer to that question is fairly simple. Oh no. The journalist is merely a vessel, a mouthpiece, a conduit. And the questions they ask will be determined by the publication or programme they work for. Through […]

Filed Under: All posts, Media Training Tagged With: Interviews, Key Messages, Media Training

How can not-for-profits raise their profile?

by Ann Wright, April 23, 2012

How much influence does your not-for-profit have? If you call to discuss a key issue with someone in a position of power, have they heard of your organisation? Do they listen? How can not-for-profits raise their profile? Because the unfortunate fact is that if your profile is low, your influence isn’t going to be that great. […]

Filed Under: All posts, Media Consultancy, News and Views, Public Relations Tagged With: Interviews, Media Consultancy, Not for profit, Public Relations

A week’s worth of media training tips from Twitter

by Ann Wright, February 24, 2012

A whole bunch more media training tips for people appearing on the radio in this week’s PR tips on Twitter. If you want to be interviewed on the radio, listen to the station’s output & target specific programmes & strands If you perform well as a guest on a radio station, you might be asked […]

Filed Under: All posts, Media Training Tagged With: Interviews, Media Training, Radio, Twitter Tips

Tweet tweet: this week’s media training tips

by Ann Wright, February 10, 2012

This week’s Twitter tips focussed on how to add a bit of interest and spark to your interviews with journalists: To give memorable interview with a journalist, use accessible language Use interesting analogies and anecdotes to bring media interviews to life Well chosen statistics can be very effective in media interviews, but not too many […]

Filed Under: All posts, Media Training Tagged With: Interviews, Media Training, Twitter

6 ideas to give a memorable interview

by Ann Wright, February 6, 2012

How to give a memorable interview

We’ve all heard them, interviews on the radio or television where the interviewee is droning on about their latest policy or their stance on this particular issue, and the reporter or presenter has glazed over with boredom and is thinking about their next item.  You don’t want that to be you, do you? There’s absolutely […]

Filed Under: All posts, Media Training Tagged With: Interviews, Media Training

How to identify interview questions

by Ann Wright, January 3, 2012

Guide to Questions

One important factor in mastering interviews with journalists – and be able to answer them well – is being able to spot what type of question you’re being asked. Once you can do that, you can work out the best way to answer it well, in a way that delivers your key messages effectively. There are […]

Filed Under: All posts, Media Training Tagged With: Interviews, Media Training, Public Relations, Questions

9 ways to annoy a journalist

by Ann Wright, November 28, 2011

Nine ways to annoy a journalist

Let’s state right from the start: if you’re giving an interview, it is a bad thing to annoy a journalist. You only have to look at the tabloids to see that anyone who utters the slightest bit of criticism of the newspapers in any way gets a hard time. Basically, if you annoy them, you will […]

Filed Under: All posts, Media Training, Public Relations Tagged With: Interviews, Journalists, Media Training

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