When many people think about being interviewed by a journalist, they imagine John Humphries, or the new-style Newsnight with Evan Davies. But the likelihood of anyone appearing on either of those programmes is minimal – most encounters with journalists are far more mundane and far less intimidating. They are much more likely to a chat […]
Six golden rules of successful media interviews
What is the secret of successful media interviews? How do you ensure that you make the points you want to – without hesitation, deviation or repetition? (well, maybe strike that last one!) Well, here are our six golden rules of successful media interviews. We give these to our delegates during media training courses. 1. Preparation Never […]
Crisis communications radio interviews: good & bad
Last week on the Today programme there were two interviews back to back with medical regulatory bodies concerning the scandal at Stafford Hospital. Jackie Smith, the Chief Executive of the Nursing and Midwifery Council came across as defensive, and the overall impression was that the council was not taking the situation as seriously as it […]
Targeting your audience
Do you know who your audience is? When you do an interview with a journalist, you might think the answer to that question is fairly simple. Oh no. The journalist is merely a vessel, a mouthpiece, a conduit. And the questions they ask will be determined by the publication or programme they work for. Through […]
Not for profit: increase your influence
How much influence does your organisation have? If you pick up the phone to discuss a key issue with someone in a position of power, do they listen? In fact, have they even heard of your organisation? The unfortunate fact is that if they haven’t, your influence isn’t going to be that great. And if […]
A week's worth of media training tips from Twitter
A whole bunch more media training tips for people appearing on the radio in this week’s PR tips on Twitter. If you want to be interviewed on the radio, listen to the station’s output & target specific programmes & strands If you perform well as a guest on a radio station, you might be asked […]
Tweet tweet: this week's media training tips
This week’s Twitter tips focussed on how to add a bit of interest and spark to your interviews with journalists: To give memorable interview with a journalist, use accessible language Use interesting analogies and anecdotes to bring media interviews to life Well chosen statistics can be very effective in media interviews, but not too many […]
6 ideas to give a memorable interview
We’ve all heard them, interviews on the radio or television where the interviewee is droning on about their latest policy or their stance on this particular issue, and the reporter or presenter has glazed over with boredom and is thinking about their next item. You don’t want that to be you, do you? There’s absolutely […]
How to identify interview questions
One important factor in mastering interviews with journalists – and be able to answer them well – is being able to spot what type of question you’re being asked. Once you can do that, you can work out the best way to answer it well, in a way that delivers your key messages effectively. There are […]
9 ways to annoy a journalist
Let’s state right from the start: if you’re giving an interview, it is a bad thing to annoy a journalist. You only have to look at the tabloids to see that anyone who utters the slightest bit of criticism of the newspapers in any way gets a hard time. Basically, if you annoy them, you will […]
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