These three interviews are ones we show in our media training courses when we’re explaining to delegates the importance of interview preparation. Even if you have a PR team who set up the interview and provide a briefing, as the interviewee, you need to take some responsibility for getting ready for your interview. After all, it […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
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