Do you use video as a tool to promote your business, organisation or campaigns? And if you don’t, do you feel as if you ought to? With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR […]
Eight quick DIY video tips
I was looking through some old BBC notes this morning, and came upon this list of video tips. It dates from when I worked on Crufts for the BBC, and I have no hesitation in sharing it in full. I was giving some advice to someone who was going out to self-shoot (ie do the filmings […]
Production: are you ready for filming?
You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign. You’ve briefed a production company and the big day has arrived – the first day of filming. So what can you do to make sure the […]
6 common mistakes when you’re being filmed
Nowadays, it seems, there are video cameras everywhere. At a concert, at a children’s party, at a major – or minor – news event and at pretty much anywhere else, people whip out their phone and start to film. But most of the results are a world away from the polished films that you find […]
What’s the point of corporate videos?
For the past few months, we’ve been producing a film for a client. This one is pretty long – at getting on for half an hour you’d almost call it a documentary. In the particular circumstances and for the purposes of this particular film, this length is appropriate. But it’s unusual. In general we’d advise […]
Do you score an own goal when you film?
The other day I was at my son’s football class, and my friend Elinor got out her camera to film her daughter scoring a goal. She was sitting by the side of the pitch, which meant that when Lizzie scored, she would be running away from the camera – so you’d never see her face. […]
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