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Why let branding get in the way of a good story?

by Ann Wright, December 9, 2019

Effective press releases

Time and again when I’m teaching PR people how to write effective press releases, I come up against the problem of branding. This is particular an issue for PR agencies, often at the mercy of their clients’ brand guidelines. The problem is that brand guidelines generally don’t take into account the realities that PRs face […]

Filed Under: All posts, Public Relations Tagged With: Effective press releases, PR

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