Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing. The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication. It […]
A testimonial for our video production
It’s always lovely to get nice feedback from your clients, and here is a testimonial for our video production from the multinational chemical manufacturers Solvay. We recently produced two safety videos for them. From start to finish of the process, Ann and her team impressed us with their creative input and efficiency whilst working to […]
5 lessons from a recent video production
We have recently been producing two safety films for a chemical plant in the Midlands. It’s been an extremely enjoyable project. One reason for that is that we had a good team – Sumit Bose as presenter and Vic Marwaha as camera operator (plus me as producer/director). And secondly, because the client have made it very […]
Video production: 7 point check list
You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign. You’ve briefed a video production company and the big day has arrived – the first day of filming. So what can you do to make sure […]
Production: are you ready for filming?
You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign. You’ve briefed a production company and the big day has arrived – the first day of filming. So what can you do to make sure the […]
Tweet tweet: our latest tips about corporate videos
Every day on Twitter, we post a tip. This week’s have been (almost) all about what to do if you’re considering having a corporate video made. If you’re scripting a corporate video, don’t rehash marketing materials, use simple, direct and spare language In any communications, get to the point! Making a corporate video is a […]
Five quick corporate video PR tips
Every day on Twitter, we post a PR tip. This week they were all centred around the benefits of having a corporate video: 1. A well produced video which reflects your brand can be a great marketing tool 2. Videos can be used to introduce your business and showcase your products 3. A corporate video […]
What’s the point of corporate videos?
For the past few months, we’ve been producing a film for a client. This one is pretty long – at getting on for half an hour you’d almost call it a documentary. In the particular circumstances and for the purposes of this particular film, this length is appropriate. But it’s unusual. In general we’d advise […]
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