When it comes to writing, I’m a firm believer that less is more: wordy sentences are difficult to understand and confusing – which we emphasise on our writing courses. However, all too often, people use long words and complicated sentence construction which mean that the reader has to work far too hard. For example – […]
Pulitzer’s quote on good writing
Joseph Pulitzer was an American newspaper editor and publisher who helped establish the pattern of the modern newspaper. In his time he was one of the most powerful journalists in the United States, and he’s best known for giving his name to the prestigious Pulitzer prize. His quote: “Put it before them briefly so they will […]
15 tips to improve your writing
Over the past two days, I’ve been teaching a writing course to the communications team of a council on behalf of the Public Relations Consultants Association. We’ve covered writing press releases, writing for the web and writing for social media – all different media, but for all of them, the aim of your writing should […]
For the love of copywriting
One of the great things about having a blog is the opportunity it gives me to write regularly. Writing was – and probably remains – my first love. I spent almost a decade in newspapers before moving into television news, and when I did so, the thing I missed most was the writing – TV news scripts […]
10 top copywriting tips
Do you have to write your own copy for your website, your adverts, your brochures and leaflets, your press releases? Do you find it a chore? We’re delighted that copywriting expert Jane Heaton, who runs her own marketing consultancy, has agreed to help demystify the process for us with her top copywriting tips: It seems we […]
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