Once upon a time, charities were sacred cows – untouchable by the media, never to face any criticism. No more. Now headlines like the ones below mean that no charity is off limits: “Charities cash in on relatives of the dead” “Scandal of animal charity fat cat” “New shame of the charities: Widower’s details were […]
Slideshare: 21st Century Media Relations
How should charity PRs and communications teams approach promoting events and campaigns in a digital age? That was the key question at a conference this week, run by CharityComms, PR in the Digital Age. I was privileged to be asked to run one of the break-out sessions at the conference, 21st Century Media Relations, during which […]
Halo or Horns: the importance of reputation
Halo or Horns? Which does your charity have in the public mind? That was one of the questions posed by a fascinating discussion at CharityComms Brand Breakfast last week. If you have a Halo and you make a mistake or something goes wrong, as Jill McCall, the senior brand manager at Cadbury’s explained, then the public will […]
Launching new podcasts – In Conversation with RSPH
The Royal Society for Public Health is a charity dedicated to the promotion and protection of collective human health and well-being. It has over 6,000 members around the world who work in the field of public health. Over the past couple of months, I’ve been working closely with Philippa Varey of Oriel Marketing to produce a […]
9 step media strategy for charities
The amazing success of this weekend’s Sport Relief, which has so far raised over £50 m, is a fantastic example for all charities of the benefits of a successful media strategy. Without the media, who would have known about John Bishop’s extraordinary challenge, or the awful plight of children without access to vaccines in Sierra […]
3 successful charities: 3 media strategies
As a charity, how do you reach out to potential donors, volunteers, fundraisers – and indeed users of your services? Are you sure you are using the media to the best advantage? The benefits for charities of being good at media relations are massive. Here are three charities who have done this extremely successfully, by […]
Go Team Rough House
We’re delighted to announce that Rough House has entered a team in ‘5k on foot for £10k’ – charity event in aid of the Victoria Foundation. The event is taking place in the grounds of the beautiful Cannizaro House on Wimbledon Common on 25 September. The aim is that at least 100 runners/walkers will take […]
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