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Why every charity needs a crisis strategy

by Ann Wright, January 13, 2016

Once upon a time, charities were sacred cows – untouchable by the media, never to face any criticism. No more. Now headlines like the ones below mean that no charity is off limits: “Charities cash in on relatives of the dead” “Scandal of animal charity fat cat” “New shame of the charities: Widower’s details were […]

Filed Under: Crisis Management, General, Media Training Tagged With: Charity, Crisis Communications, Crisis strategy

Slideshare: 21st Century Media Relations

by Ann Wright, February 28, 2014

How should charity PRs and communications teams approach promoting events and campaigns in a digital age? That was the key question at a conference this week, run by CharityComms, PR in the Digital Age. I was privileged to be asked to run one of the break-out sessions at the conference, 21st Century Media Relations, during which […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: Charity, Princess Alice Hospice, Public Relations

Halo or Horns: the importance of reputation

by Ann Wright, March 18, 2013

Halo or Horns? Which does your charity have in the public mind? That was one of the questions posed by a fascinating discussion at CharityComms Brand Breakfast last week. If you have a Halo and you make a mistake or something goes wrong, as Jill McCall, the senior brand manager at Cadbury’s explained, then the public will […]

Filed Under: Crisis Management, General, Public Relations Tagged With: Charity, Crisis Communications, Public Relations, Reputation

Nine step media strategy for charities

by Ann Wright, March 25, 2012

Sport Relief

The amazing success of this weekend’s Sport Relief, which has so far raised over £50 m, is a fantastic example for all charities of the benefits of a successful media strategy for charities. Without the media, who would have known about John Bishop’s extraordinary challenge, or the awful plight of children without access to vaccines in […]

Filed Under: General, Media Consultancy, Public Relations Tagged With: Charity, Kennel Club, Media Relations, Public Relations, Sport Relief

Media strategies for charities: two successful approaches

by Ann Wright, March 18, 2012

As a charity, how do you reach out to potential donors, volunteers, fundraisers – and indeed users of your services? What are the best media strategies for charities to deploy? Are you sure you are using the media to the best advantage? The benefits for charities of being good at media relations are massive. Here […]

Filed Under: All posts, Media Consultancy, News and Views, Public Relations Tagged With: Charity, Comic Relief, Help for Heroes, Kids Company, Media Consultancy, Public Relations

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