Often when charities are looking at their PR budgets and considering whether they should include media training, it is regarded as a “nice to have” rather than essential. There are, however, several benefits to putting your senior leaders and experts through a programme of training, some obvious, some not: When your charity has opportunities to […]
Charity PR: Story of a BBC exclusive
As a charity, television coverage can provide fantastic exposure for your issues and campaigns – however, it can be tricky to gain the attention and interest of broadcasters in a crowded news agenda. Recently, the charity Kinship secured exclusive coverage across the BBC. To find out how they did it, we caught up with their senior […]