And if you don’t, do you feel as if you ought to?
According to Cisco’s Visual Marketing Index, by 2019 videos will account for 80 percent of all consumer internet traffic. So the pressure to use video as a marketing and PR tool will only increase.
But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity.
However, there is an alternative, which more and more organisations are choosing – especially those which need to produce regular digital content.
That is to produce the video yourself.
Nowadays, you don’t even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC.
Smartphone video training
This is why we have developed a new smartphone video training course, Smart Video.
The course covers:
o Equipment – including setting up your phone, microphones, tripods and editing programmes
o Planning your video
o Techniques to give your films broadcast-quality polish
o Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds
o Filming interviews
o An introduction to editing
o Producing videos for social media
The course can be tailored to the type of videos you need to make.
If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally.
If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly.
If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well.
And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing.
The smartphone video course will be led by Paul Curran. He has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.
“Rough House delivered us a perfectly pitched day’s course. The trainers had our volunteers shooting and editing footage on their smart phones by the end of the day.
“Even the technophobes among them gained enough confidence to go out and make digital video content which will be of huge benefit to our organisation.” Churches Conservation Trust