Why do people write anything? Whether it is a press release, a blog post, a web page, marketing material, a social media post, or an email, your aim is always to get across a particular message.
The problem is that badly written copy can turn people off, confuse and even antagonise them.
This means how you write is crucial – you need to make it as easy as possible for your audience to understand and take in what you say.
Clearly written communications are particularly important now with our “opt-in”, self-selecting culture, where so much of the information we absorb is filtered through the internet and social media.
We can help you develop your skills with bespoke writing courses tailored to meet your exact needs, ranging from press releases and storytelling to business communications and writing for the web.
Topics our writing courses cover include:
- Identifying and writing for your audience
- Key principles & best practice
- Planning your writing
- Effective headlines & subject lines
- Writing for different formats
The courses combine theory, discussion, brainstorming and practical exercises to provide delegates with a solid toolkit to enable them to write clearly, fluently, succinctly and with impact.
Read more: 15 tips to improve your writing
We deliver courses in the most appropriate format for your circumstances – whether face to face or online.
Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.
Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
Writing course tutor Ann Wright delivers Effective Press Releases courses for the Public Relations Communications Association.
Lots of practical, straightforward advice. I really enjoyed the course – thanks for all the great tips. When I got back into the office the next day I put the learning into practice and tweaked our most recent press release. It was picked up straight away by the Yorkshire Post Vida Healthcare