Are you buzzing with story ideas for print and broadcast but don’t know who to approach or how, while your competitors seem to be getting constant publicity?
It is a fact: editorial coverage has four times the value of advertising. And with thousands of websites, newspapers, magazines and broadcasters out there, there is a huge appetite for stories.
If you know how to make the most of that PR opportunity, it is an excellent means of promoting yourself, building awareness of your brand and your business, and raising your profile.
This practical Media Relations training course will give you an insight into how the media operates, the types of stories it covers and how to pitch your ideas.
It is aimed at business owners and start-ups without a PR department or agency, individuals such as writers who want to raise their profile and voluntary organisations which need publicity for events and promotions.
On our media relations training courses you will learn:
- How the media operates
- How to target the right media and develop relationships with journalists
- How to use social media to raise your profile and reach out to journalists
- How to develop headline-grabbing stories about your business
- Practical brainstorming session to discuss your ideas
- How to pitch story ideas
- How to write a successful pitch or press release
By the end of the day, you will be full of enthusiasm and fully equipped to take on the challenge of doing your own PR.
We deliver courses in the most appropriate format for your circumstances – whether face to face or online.
Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.
Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
The workshop was a thorough and concise insight into the world of press and PR, which stripped away all the mystery and confusion and made self-publicity seem manageable and achievable. It gave us all the confidence to believe we had news worthy companies and that successful PR is about structured effort not magic or money. It was thoroughly enjoyable and beneficial to attend and the team has been more than generous with their time in additional support following the workshop. Mampara Dance Academy