https://roughhousemedia.co.uk

Making the Media Work for You

Making the Media Work for You

020 8332 6200
info@roughhouse.co.uk

  • Our Services
    • Training courses
    • Video production services
    • Crisis communications consultancy
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

6 reasons for using social media in a crisis

by Ann Wright, February 20, 2012

using social media in a crisisAt a recent media masterclass with a group of manufacturing executives, one of the liveliest discussions of the day was about social media.

Most of those round the table were nervous of their companies embarking on social media.

They work in a potentially very controversial sector, which could leave them open to a lot of criticism and negative comment – particularly if there were an accident. They feared this would be extremely difficult to control.

However, if you do work in a potentially contentious area, having a presence on social media forums can be a positive advantage if something goes wrong.

Nowadays the likes of Twitter and Facebook are a vital tool in crisis communications.

They key advantages of using social media in a crisis are:

1. You don’t have to quickly establish a social media presence when your organisation is already under pressure.

2. You have a very quick way to disseminate information about what is going on to a very wide audience.

3. If you don’t comment yourself, any misinformation and speculation can become the accepted truth.

4. You can monitor what is being said about you and, if necessary, respond to scotch any untruths.

5. That message is is in your own words, not edited by journalists.

6. Media outlets now use social media as a source of news and comment.

Rough House Media has a range of crisis communications services available.  Contact us at info@roughhouse.co.uk to find out how we can help you.

Facebooktwitterredditpinterestlinkedinmailby feather

You might also be interested in:

  1. Four reasons to engage with social media
  2. Slideshare: how social media has changed crisis communications
  3. Crisis communications: a real life case study
  4. How to use social media for crisis communications

Filed Under: All posts, Crisis Management, Public Relations, Social Media Tagged With: Crisis Communications, Crisis Management, Public Relations, Social Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

"Professional approach and service. Professional journalists and crew - just professional"
Hudson Rose Communications

What are you looking for?

Stay in touch: our newsletter

* = required field

We offer a 15% discount to charities

CharityComms Partner
West London Business Awards Finalist 2020

Menu

  • Our Services
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Rough House Ltd

Oriel House
26 The Quadrant
Richmond
TW9 1DL

020 8332 6200
info@roughhouse.co.uk

Terms of use

Registered Office

2 Dukes Court
Bognor Road
Chichester
PO19 8FX

Registered in England No.03647107

© Rough House Ltd 2020

Privacy Policy

Copyright © 2023 · Epik on Genesis Framework · WordPress · Log in