Tweet tweet: round up of the week’s PR tips

Every day on Twitter, we post a PR tip. This can be about media interviews, media strategy, PR or video making – or indeed anything we feel may be useful and is media related. This week, it’s all about the best way to build contacts with journalists.

1. Bombarding the media with press releases will make sure they are all ‘spiked’
2. Some news stories, like big orders and new premises will normally only be interest the trade press, unless you’re creating 100s of new jobs
3. Cultivate contacts with journalists, so when you want to get coverage you know who to contact
4. Keep an eye on reporter by-lines & if you like a journalist’s story, let them
   know
5. Contact the media by email but call as well if you’re sending a press release

by