1. Journalists love pegs. You are more likely to get more coverage if you link your activities and press releases to an anniversary or event.
2. Make sure you know the deadline a journalist is working to, and deliver well within it. Miss the deadline and you miss the opportunity – and the journalist is unlikely to come back to you.
3. Photos and videos can make the difference between a story running or not, so always include photos, filming opportunities or footage in your media releases.
4. Cultivate key journalists in your field, and make sure they know you are available at short notice, so they know who to turn to for a quick quote.
5. Watch and read the media you want coverage in, so you know the kind of stories they are likely to run.
6. Re-purpose all content into press releases, blog posts, articles, white papers and social media. This will help boost your SEO and ensures that you get the most value out of it.
For more tips and help with creating a cohesive media strategy, call us on 020 8332 6200 or email on firstname.lastname@example.org.