https://roughhousemedia.co.uk

Making the Media Work for You

Making the Media Work for You

020 8332 6200
info@roughhouse.co.uk

  • Our Services
    • Training courses
    • Video production services
    • Crisis communications consultancy
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

The five secrets of successful press releases

by Ann Wright, May 14, 2017

What are the secrets of successful press releases?

Well, for me, there are five simple points which can help give yourself a better chance of a journalist publishing your story.

Read our infographic:
Successful press releases
In summary:

  1. Make sure it’s a good story – and not a puff piece. Stories which blatantly aim to increase your sales will be a complete turn off, so come up with an interesting angle – aimed at your target publication.
  2. Write a compelling headline. Remember journalists receive hundreds of emails per day, and don’t have time to read them all. The aim of your headline (or email subject line) is therefore to persuade the journalist to open your email. It needs to be interesting, intriguing or controversial. Or, in some cases, simply to be clear and informative.
  3. Tell the nub of your story in the introduction. This should include your “top line” – the most interesting angle of the story – and the key facts (the who, what, where, when and why). Think of how you might explain the story to a friend.
  4.  Include proof points, examples and quotes. A good headline and top line won’t be enough to persuade a journalist to run your story. You need to provide them with the building blocks of a story: proof, additional facts, case studies and quotes, even though you should expect the journalist to do additional research themself.
  5. Avoid jargon. Technical language and marketing speaking are a complete turn-off for a journalist. They need to “get” your story within moments, or you risk them “spiking” your press release. So keep your language simple, factual and grammatical.

 

Rough House can help if you’d like more detailed advice about how to write successful press releases. We offer a range of writing courses, including press release writing, copywriting and storytelling, as well as media relations. Contact us for more information on info@roughhouse.co.uk or 020 8332 6200.

Facebooktwitterredditpinterestlinkedinmailby feather

You might also be interested in:

  1. Writing effective press releases: what’s the story?
  2. Press releases: the one fundamental improvement
  3. Press release training: the smartphone test
  4. An essential check-list for press releases

Filed Under: General, Public Relations Tagged With: Infographics, Press Releases

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

"Professional approach and service. Professional journalists and crew - just professional"
Hudson Rose Communications

What are you looking for?

Stay in touch: our newsletter

* = required field

We offer a 15% discount to charities

CharityComms Partner
West London Business Awards Finalist 2020

Menu

  • Our Services
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Rough House Ltd

Oriel House
26 The Quadrant
Richmond
TW9 1DL

020 8332 6200
info@roughhouse.co.uk

Terms of use

Registered Office

2 Dukes Court
Bognor Road
Chichester
PO19 8FX

Registered in England No.03647107

© Rough House Ltd 2020

Privacy Policy

Copyright © 2022 · Epik on Genesis Framework · WordPress · Log in