Now was the time to put my money where my mouth is and put into practice all the lessons we teach on our media training courses.
After all, I can’t spend my life telling experts and business leaders how to do interesting, intelligent and engaging interviews, then not perform when I do interviews with journalists myself.
So I did what I tell every single delegate on our courses to do – I prepared.
Media training example: why you need to prepare
I did a lot of research into the topic, I listened to the presenters online and I asked lots of questions.
Granted, there was a momentary panic when I discovered the radio interview would last 25 minutes, but then I reasoned that an interview that long wouldn’t be designed to trip me up, but to discuss my area of expertise in depth – after all, it wasn’t the 8.10 slot on the Today programme.
The Al Jazeera America interview was totally different. It was a soundbite to be used within the report into the opening of the trial of Rebekah Brooks and Andy Coulson.
Read more: The Secret of the Perfect Soundbite
That meant the reporter would need a couple of lines from me at most, so all I had to do was work out what I wanted to say, my “key messages”, and make sure I put them across.
The reason for agreeing to both interviews was that they helped position me, and by extension Rough House, as an expert my field, the media, and would enhance both my, and the company’s, reputation.
I really enjoyed the Talk Radio Europe interview, while it was somewhat strange being on the other side of the lens for the Al Jazeera America interview. Hopefully it was helpful for the reporter that I knew exactly what to expect!
Making the most of media opportunities and helping them give memorable interviews with journalists is what we empower our clients to do. Find out more about our media training courses by contacting us now.