In the past week, I have done two interviews with broadcasters, both on the issue of press ethics and press regulation – both courtesy of my listing on the Expert Sources website.
Now was the time to put my money where my mouth is and put into practice all the lessons we teach on our media training courses.
After all, I can’t spend my life telling experts and business leaders how to do interesting, intelligent and engaging interviews, then not perform myself.
So I did what I tell every single delegate on our courses to do – I prepared.
I did a lot of research into the topic, I listened to the presenters online and I asked lots of questions.
Granted, there was a momentary panic when I discovered the radio interview would last 25 minutes, but then I reasoned that an interview that long wouldn’t be designed to trip me up, but to discuss my area of expertise in depth – after all, it wasn’t the 8.10 slot on the Today programme.
The Al Jazeera America interview was totally different. It was a soundbite to be used within the report into the opening of the trial of Rebekah Brooks and Andy Coulson.
That meant the reporter would need a couple of lines from me at most, so all I had to do was work out what I wanted to say, my “key messages”, and make sure I put them across.
The reason for agreeing to both interviews was that they helped position me, and by extension Rough House, as an expert my field, the media, and would enhance both my, and the company’s, reputation.
I really enjoyed the Talk Radio Europe interview, and I think it went well – judge for yourself here.
It was somewhat strange being on the other side of the lens for the Al Jazeera America interview – but hopefully it was helpful for the reporter that I knew exactly what to expect!
That’s not been aired yet – I’ll post a link when I have it.
Making the most of media opportunities is what we aim to empower our clients to do, which is why we have teamed up with Sue Rizzello of Potion PR to create brand new workshops designed for business leaders who are serious about growing the business and enhancing their reputation.
The first, Leadership Communications, Risk, Responsibility and Reputation, is being held on 22 November in Ascot, Berkshire. It will give leaders the 3Rs of communications leadership: managing risk, responsibility and reputation. It will enable them to learn and share experience, develop confidence and capability to control and command organisational communications and step up to their role as the company’s most powerful communications asset.
Places are still available and you can find out more here.