The results of our podcast poll showed that most people don’t have podcasts on their websites, don’t listen to them much, and possibly don’t realise their potential.
So I thought it was worth sharing a few different podcasts with you to show you just how flexible and useful they can be:
First of all, a couple of collections of podcasts, which allow you to search topics and types to listen to lots in one place:
http://podcast.com is a collection of podcasts from around the world covering every topic you could ever think of.
http://www.ukpodcasts.info/ is similar, but concentrates on British podcasts.
And now to some of their uses:
Universities often use them as an easy teaching tool – which allows their students to absorb information in their own time. For example, the Open University has it’s own dedicated podcast website http://podcast.open.ac.uk/
2. Reusing content:
The classic example is of courses the BBC’s iPlayer, and here via the British Museum website is all the Radio Four’s History of the World in 100 Objects, which was first broadcast last year: http://www.bbc.co.uk/podcasts/series/ahow.
This can be a way of sharing the views and advice of experts with users of your website – and showing that you have access to key players! Here are a couple of examples on sales expert Ian Brodie’s site:
There are tons of different ways to do this – for example these two American sites:
1) Madge and Dave, which podcasts regular chats about popular culture http://www.madgeanddave.com/,
2) the Freakanomics Radio broadcasts: http://www.freakonomics.com/2011/04/15/new-freakonomics-podcast-does-college-still-matter-and-other-freak-y-questions-answered/
5. Chat and News:
This works particularly well for news and opinion round-ups, such as the Guardian’s Mediatalk podcast, which is essentially a weekly programme about what’s going on in the media. http://www.guardian.co.uk/media/audio/2011/apr/07/media-talk-podcast?CMP=twt_fd.
So, you can see, podcasts can be really flexible. There’s no set length; you could broadcast a series of 60 second tips, or a whole hour long interview with a key interview expert – or anything in between.
Once you’ve mastered the technology, recording a podcast is pretty cheap and simple (it can even be done on Skype) so they are a great way of adding a new dimension to your website. What’s stopping you?