Over the past month or so, we have been developing a brand new social media training course.
As we already discuss social media in many of our existing courses, such as crisis communications and media masterclasses, we thought it was about time we created a course dedicated just to that.
Social media is a very powerful tool, however it needs to be used and managed carefully.
Whether you plan to use social media to enhance your business or just to keep a watchful eye on what is being said about your company this course is for you.
The course will demystify the world of social media and develop the delegates’ knowledge and skills, mixing theoretical content and realistic exercises, where you work on your own social media profiles.
Delegates will discover the benefits of using social media, learn how to create a basic social media strategy and how to establish or refresh their company’s social media presence on the key platforms. They will brainstorm ideas for different types of posts and find out about the tools available to make using social media easy – and effective.
The social media training course covers:
- The benefits of using social media
- Overview of social media channels
- Developing a social media strategy
- Creating social media profiles
- Growing your following: encouraging engagement + writing for your audience
- Creating and managing content: different types of posts & when to use them
- Social media etiquette: hashtags, mentions and retweets
- When and how to schedule your posts: developing a content calendar
- Evergreen posts: what are they and why are they useful
- Use of images and video in social media
- The pros and cons of blogging
- Monitoring + analytics
- Dealing with the negative: handling criticism + using social media in a crisis
If you would like to us to deliver our social media training course for you in-house course for you or to find out more about the other courses we offer, including how to do you own PR, press release writing and crisis communications, please do get in touch, by calling 020 8332 6200 or emailing us on firstname.lastname@example.org.